Craft CMS Web Developer

Medical company is seeking a hands‑on Senior Craft CMS Developer to own the technical health, search visibility, evolution and measurable performance of their web ecosystem, including their Craft CMS websites and Shopify store—first and foremost a Craft CMS expert who is equally comfortable shipping production code, diagnosing data and integration issues, and translating business goals into reliable digital experiences. This is a senior individual‑contributor role: you will be their only in‑house developer and own the web platform end to end, directing outside developers for overflow work rather than managing a team.

• Own day‑to‑day development, maintenance and technical administration of Craft CMS websites across development, staging and production environments.
• Build and extend Craft templates (Twig, element queries, sections, entry types, fields, Matrix, assets, image transforms) and develop custom plugins and modules using PHP, Yii and Craft’s APIs.
• Manage Composer dependencies, Craft and plugin upgrades, migrations and environment configuration, keeping Project Config in version control for safe, consistent deployments across environments.
• Onboard newly acquired practices: build location and provider pages, plan redirect maps and execute site and domain migrations, preserving search visibility, tracking and lead paths through each cutover.
• Troubleshoot production incidents: application errors, queue failures, caching, permissions, email delivery and asset processing.
• Maintain and extend their Shopify store:
  Liquid theme development, app configuration, product and catalog setup and checkout settings, keeping store tracking and integrations consistent with the rest of the web ecosystem.
• Develop responsive, accessible, high‑performing templates, components, landing pages and campaign experiences using semantic HTML, modern CSS and JavaScript.
• Translate designs and business requirements into reusable components that align with the existing design system and content model.
• Improve Core Web Vitals, page speed, caching and image delivery while protecting conversion‑critical functionality.
• Own accessibility conformance to WCAG 2.1 Level AA across Craft and Shopify sites, including periodic audits, remediation, accessible‑content guidance for editors and accessibility checks in every release.
• Partner with their in‑house SEO team as the technical owner of search visibility: structured data (schema.org markup for locations, providers, services and FAQs), crawlability, canonical tags, XML sitemaps, robots directives and indexation.
• Check every release for SEO problems before it ships—broken links, redirect chains, missing or duplicate canonicals and metadata, accidental noindex tags, sitemap gaps and structured data errors—and monitor Google Search Console for crawl and indexation issues.
• Keep location, provider and treatment pages crawlable and correctly indexed as their network grows, and protect rankings through every redesign, migration and acquisition cutover.
• Own or co‑own the technical implementation and ongoing validation of GA4, Google Tag Manager and related analytics and advertising tags.
• Implement consistent events, parameters, data‑layer conventions and conversion definitions across forms, phone calls, online scheduling, quizzes and other lead‑generation experiences.
• Design and maintain HIPAA‑aware tracking with privacy and compliance stakeholders: run the consent management platform, use server‑side tagging to control what data reaches third parties, restrict or remove third‑party pixels on scheduling flows, forms and logged‑in pages, and use only vendors that sign a Business Associate Agreement (BAA) wherever tracking may involve protected health information.
• Integrate…