Content Creation & eCommerce Product Specialist

Current job opportunities are posted here as they become available!

Reports To: Marketing Director
Department: Marketing
Company Type: Privately Held Consumer Packaged Goods (CPG) Company
Position Type: Full-Time

We are seeking a highly motivated, hands-on Content Creation & eCommerce Product Specialist to join our growing marketing team. This role is ideal for someone who enjoys wearing multiple hats, moving quickly, and turning ideas into finished work without layers of process or bureaucracy.

As a privately held, entrepreneurial CPG, we operate with a strong sense of urgency and ownership. Team members are expected to be resourceful, adaptable, and willing to jump in wherever needed to help drive growth.

Reporting to the Marketing Director, this position will play a key role in the day-to-day execution of our digital marketing, social media, e-commerce, wholesale marketplace, content creation, and new product launch initiatives. The successful candidate will be equally comfortable filming a product video, editing an image, updating a Shopify listing, scheduling social content, researching a trend, building digital assets for a product launch, or pulling together a weekly performance report.

This is an execution-focused role for someone who enjoys creating, organizing, testing, learning, and getting things done.

• Create engaging product-focused content for Tik Tok, Instagram, Facebook, You Tube Shorts, and other relevant social platforms.
• Film, edit, and produce short-form product videos, demonstrations, lifestyle content, product highlights, and promotional creative.
• Develop basic scripts, shot lists, hooks, captions, and creative concepts for social media content.
• Photograph products and edit, retouch, resize, or manipulate images for digital marketing, social media, e-commerce, wholesale, and sales needs.
• Create social graphics, product callouts, promotional materials, and other digital assets using tools such as AI (Chatgpt, Firefly, Higgsfield), Canva and Adobe Creative Suite.
• Stay current on social media trends, formats, sounds, creator styles, platform changes, and emerging content opportunities.
• Translate relevant trends into content ideas that fit the company’s products, customers, and brand voice.
• Continuously test new creative approaches designed to increase engagement, reach, followers, traffic, and product interest.
• Help maintain a practical content calendar and help ensure a consistent flow of relevant, timely content across channels.
• Support affiliate, influencer, user-generated content, and creator initiatives as needed.
• Help manage day-to-day product content within Shopify and related e-commerce platforms.
• As needed create, update, and maintain product listings, descriptions, images, videos, pricing information, collections, tags, and other merchandising content.
• Ensure product information is accurate, complete, visually consistent, and optimized for the customer experience.
• As needed add new products and update existing items across applicable company websites and digital storefronts.
• Manage product imagery, product packs, digital assets, and supporting content required for online merchandising.
• Review websites regularly to identify missing, outdated, inaccurate, or inconsistent product content.
• Support product merchandising through New Arrivals, featured collections, seasonal promotions, bundles, and other digital merchandising opportunities.
• Assist with content for Shopify and Hubspot based email communications and product announcements related to new product availability and launches.
• Support Tik Tok Shop and other social-commerce integrations connected to Shopify.
• Troubleshoot routine product listing, content, image, or merchandising issues and coordinate more technical issues with internal or outside resources as needed.
• Film and edit product demonstrations, promotional videos, social clips, and other short-form digital content.
• Photograph products for websites, social media, wholesale customers, sales presentations, marketplaces, and promotional use.
• Edit and manipulate product photography, including background cleanup, resizing, color correction, compositing, and other basic enhancements.
• Repurpose creative assets into multiple sizes and formats for different digital channels.
• Maintain organized digital asset files so product images, videos, logos, and launch materials are easy for internal teams to access and reuse.
• Assist with signage, sell sheets, product presentations,…