Car Dealership Retail Trainer

This is no ordinary CAR RETAIL DEALER training role. This is a genuinely exciting one-off opportunity to introduce a brand-new premium car brand into the UK market. This car is being positioned as a top-of-the-range, elegant, design-led, technology-focused EV brand and is aimed at customers who want premium styling and innovation. Because it is a brand-new launch, you won't simply inherit an existing training programme - you will help build it.

The career opportunities are outstanding , as how many people can say “ I helped launch a new automotive brand in the UK”

TITLE : CAR DEALERSHIP Retail Trainer

SALARY : £50,000 Per annum + bonus and cars and other excellent benefits

LOCATION : Scotland and North England

The opportunity :

This role is stunning and one in which you will be a specialist trainer teaching dealership staff how to sell this car successfully. This will involve ensuring dealers understanding the product and how to present the technology , how to handle customer concerns as well making the sales process experiential so that the customer service scores highly .The role combines classroom training, dealership coaching and field visits.

• Travelling all over the UK to attend dealer launch events
• Delivering in person classroom training as well as virtual webinars
• Undertaking mystery shopping follow-ups to training
• As the expert on this car, dealers will look to you for guidance
• You will work closely with Dealer Principals, Sales Managers, Sales Executives, Regional Sales Managers and Marketing teams
• Delivery of in person ( or remote) Product training, using role play
• Explaining the sales process to the dealers
• Creating e-learning content, and tailoring coaching for dealerships that need additional support.
• Review CSI results
• Discuss mystery shopping feedback

• Happy to travel extensively around the UK
• Previous experience training dealership staff, ideally for an OEM (manufacturer) or a franchised dealer group
• Experience using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)