Product Commercialization Lead

Job Overview

The Product Commercialization Manager (candidate location preferred for this role is Greensboro, NC) is responsible for driving the commercial success of both existing and new products by partnering with cross-functional teams to define market positioning, value propositions, and go-to-market (GTM) strategies. This role acts as the central orchestrator for product launch readiness, ensuring that all commercial aspects—from pricing to customer segmentation—are aligned to maximize product adoption, revenue growth, and market impact.

• Partner with Product Management, Pricing/Sales Operations, Sales, and Marketing Centers of Excellence (COEs) to craft compelling product positioning, value propositions, training materials, and marketing collateral tailored for both existing and new products.
• Lead the internal assessment and provide go/no-go recommendations for product launches by evaluating market readiness, commercial viability, and strategic fit.
• Develop and maintain a consolidated marketing plan for assigned product(s), ensuring alignment with overall business objectives and collaborate with the Global Commercialization team to implement tailored strategies by region.
• Collaborate closely with Product Management on new product development to meet launch readiness standards.
• Ensure commercial readiness by connecting product-market fit with pricing strategies; confirm that pricing supports both the product story and business goals.
• Own customer segmentation for the product portfolio and develop GTM strategy by segment (including channels), leveraging global standard work and aligning with Global Commercialization, Sales, and Product teams.
• Take ownership of the market model, including strategic forecasting (12–36 months), and provide insights to guide resource allocation, market entry, and growth opportunities.
• Streamline promotional workflows and eliminate pre-customer bottlenecks to boost sales efficiency, working with cross-functional teams to remove barriers and accelerate time-to-market.

• Bachelor’s degree in Marketing, Business, Product Management, or a related field (or equivalent experience).
• 5+ years of experience in product commercialization, product marketing, or related roles, preferably in B2B or enterprise environments.
• Demonstrated experience leading cross-functional commercialization projects and product launches.
• Strong analytical skills, with experience in market modeling, forecasting, and performance measurement.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, Hub Spot, Marketo), and strong Excel/PowerPoint skills.
• Excellent written and verbal communication skills, with the ability to create compelling collateral and deliver executive-level updates.
• Results-oriented, highly collaborative, and able to work effectively in fast-paced, dynamic environments.

• MBA or advanced degree.
• Experience in convenience retail or managing enterprise product portfolios.
• Familiarity with global product launches and regulatory/compliance considerations.
• Fluency in English; additional languages are a plus.

Vontier partners with you and your family on your health and wellness journey. Visit  to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more.

Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.

The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant’s geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.

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