Category Manager - Advertising & Promotion

Category Manager - Advertising & Promotion

North Carolina

Greensboro

Permanent

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

Lead procurement strategy and execution for A&P in the Americas, delivering measurable value through category strategy, sourcing, supplier performance management and cross-functional project delivery. Acts as the point of contact for A&P procurement activities in the USA, ensuring compliance with procurement policies and governance requirements while driving alignment to indirect strategic initiatives.

Accountable for converting A&P spend into measurable, sustainable P&L impact whilst managing delivery risk and stakeholder complexity, ensuring category strategies deliver value creation and business objectives.

Principal Accountabilities

Own category strategy and implementation for A&P across the Americas region, with accountability for approximately £80m annual spend. Own and deliver category plans, including strategic sourcing and contract negotiation activities (pricing, terms, service levels) to ensure delivery of category objectives and value creation, with value reflected within business plans and P&L. Build and maintain strong working relationships with business stakeholders and external service providers to influence at a strategic level and ensure business requirements are effectively met.

Ensure contract administration and supplier performance management activities are in place and operating effectively. Lead supplier performance and relationship management activities across the A&P category. Accountable for ensuring compliance with approved procurement policies, governance requirements and buying channels. Manage supplier risk, sustainability and compliance requirements within agreed frameworks and organisational standards. Manage the A&P opportunity pipeline in alignment with regional leaders and global stakeholders, ensuring visibility, prioritisation and delivery confidence against plan.

Work closely with wider indirect procurement teams and global A&P teams to implement global category strategies and procurement solutions wherever possible.

Critical Decisions

Define and manage A&P category strategy, sourcing approaches and target outcomes in alignment with Americas and Global objectives. Determine the most appropriate sourcing approach for A&P requirements, including RFQ, RFP, direct award and framework agreement activity. Lead contract negotiations and determine contract terms, commercial positions and payment terms. Select, award and exit suppliers. Manage risk, reporting and escalations relating to supplier, commercial and operational matters.

Support end-to-end contract lifecycle management, including dispute management and delivery of maximum commercial value. Set and approve budgets, cost-saving targets and value creation initiatives.…