Marketing Coordinator

position summary

reporting to the assistant director of marketing at the bryan school of business and economics at uncg, the marketing coordinator will collaborate with marketing, recruitment, and program stakeholders to enhance awareness and drive enrollment for bryan school graduate programs.

this role is responsible for executing day-to-day marketing activities and developing content targeted at key audiences, including prospective and current students, alumni, and employers, to boost engagement.

core responsibilities include supporting promotional advertising campaigns, managing email marketing, social media, and event promotions, and creating a variety of digital and print materials to support marketing and recruitment goals.

• content development (writing, editing)
  • develop compelling and accurate written content for web, digital, and print.
  • proofread and edit bryan school marketing materials.
  • identify story opportunities that support strategic goals and conduct interviews as needed with students, faculty, alumni, and other stakeholders.
  • other related duties, as assigned.
• promotional materials (design and multimedia)
  • create attractive, professional, and brand-compliant graduate recruitment materials for web, digital, and print to promote graduate programs, events, and activities.
  • design creative assets as needed for use in graduate paid advertising campaigns.
  • create promotional materials for web and print to promote bryan school events and activities to students, employers, and alumni.
  • identify opportunities to capture and share stories through photo and video, then edit photo and video content for social media, web, and other media channels.
  • other related duties, as assigned.
• social media and email marketing
  • leverage social media channels and email marketing tools to engage bryan school audiences and support strategic goals.
  • create reports on the effectiveness of social media and email marketing.
  • other related duties, as assigned.
• analytics/reporting
  • measure the effectiveness of marketing campaigns and produce content by collaborating with the bryan school and other campus stakeholders to gather relevant data and create reports.
  • other related duties, as assigned.
• general program support
  • complete administrative tasks as needed (schedule meetings, respond to various internal customers, etc., as needed).
  • other duties, as assigned.

bachelor’s degree in a discipline related to the area of assignment ; or equivalent combination of training and experience . All degrees must be received from appropriately accredited institutions .

• bachelor’s degree in marketing, communications, journalism, or business
• 2 years of related industry experience
• ability to create content for digital marketing, email, web, and social media
• excellent writing and editing skills
• experience with graphic design and videography
• ability to analyze data and report on the effectiveness of marketing
• experience with crm platforms

alternate option: if no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

for consideration, candidates are required to upload:

• resume
• cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.
• link to a professional portfolio
• writing samples
• list of references

the list of references must detail at least three (3) professional references including:

• name
• company name
• type of reference (professional, supervisor, colleague, academic or personal). One (1) of those references must be a current or previous supervisor.
• email address
• contact phone number

applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

$51,500 - $54,843

8 a.m - 5 p.m., m-f; weekend or evenings as required for events

number of months per year: 12

open date: 12/22/2025

close date: 01/16/2026