Marketing Coordinator

requisition number

s3060

998395

public communications specialist

marketing coordinator

staff

located in north carolina’s third largest city, unc greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. Uncg continues to be recognized nationally for academic excellence, access, and affordability. Uncg is ranked no. 1 most affordable institution in north carolina for net cost by the n.y. Times and no.

1 in north carolina for social mobility by the wall street journal — helping first-generation and lower-income students find paths to prosperity. Designated an innovation and economic prosperity university by the association of public and land-grant universities, uncg is a community-engaged research institution with a portfolio of more than $67m in research and creative activity. The university’s 2,600 staff help create an annual economic impact for the piedmont triad region in excess of $1b.

in the bryan school of business & economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands‑on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.

reporting to the assistant director of marketing at the bryan school of business and economics at uncg, the marketing coordinator will collaborate with marketing, recruitment, and program stakeholders to enhance awareness and drive enrollment for bryan school graduate programs.
this role is responsible for executing day‑to‑day marketing activities and developing content targeted at key audiences, including prospective and current students, alumni, and employers, to boost engagement.
core responsibilities include supporting promotional advertising campaigns, managing email marketing, social media, and event promotions, and creating a variety of digital and print materials to support marketing and recruitment goals.

bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

• bachelor’s degree in marketing, communications, journalism, or business
• 2 years of related industry experience
• ability to create content for digital marketing, email, web, and social media
• excellent writing and editing skills
• experience with graphic design and videography
• ability to analyze data and report on the effectiveness of marketing
• project management experience
• experience with crm platforms

if no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

for consideration, candidates are required to upload:

• resume
• cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.
• link to a professional portfolio
• writing samples
• list of references

the list of references must detail at least three (3) professional references including:

• name
• company name
• type of reference (professional, supervisor, colleague, academic or personal). One (1) of those references must be a current or previous supervisor.
• email address
• contact phone number

applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted…