Sr. Director, Marketing

The senior director for marketing serves as a senior leader within University Communications, overseeing UNCG’s integrated marketing strategy and execution across institutional channels. Reporting to the vice chancellor for strategic communications, the senior director leads the University’s advertising and sponsorship program, manages marketing analytics and applied SEO, and provides actionable insights to support data-driven decision-making.

This role is responsible for ensuring that UNCG’s marketing strategies are coordinated, research-informed, and aligned with institutional priorities. The senior director oversees paid media campaigns, brand management, social media strategy, creative services, licensing and trademarks, sponsorship execution, and community partnerships. The role also collaborates closely with enrollment management and other campus stakeholders to support student recruitment, retention, and overall brand positioning.

• Relevant post-baccalaureate degree required with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field.
• For candidates demonstrating comparable professional backgrounds, will accept a relevant undergraduate degree and five years or greater of relevant experience in substitution.

• Seven years of progressively responsible marketing leadership experience.
• Experience in higher education or a similarly complex organization.
• Proven expertise in leading advertising strategy, campaign management, and analytics.
• Demonstrated ability to manage creative services, digital strategy, and brand standards.
• Strong knowledge of SEO, digital advertising platforms, and marketing analytics tools.
• Excellent leadership, project management, and interpersonal skills.
• Experience supervising and mentoring staff.
• Ability to work collaboratively with diverse stakeholders across a complex organization.
• Familiarity with licensing, trademarks, and brand protection.
• Proficiency with marketing dashboards, reporting tools, and content management systems.
• Demonstrated success in developing data-driven marketing strategies that drive measurable results.
• Knowledge of audience segmentation, enrollment marketing, and competitive positioning.