Sr. Director, Marketing

Sr. Director, Marketing

Position Number: 998018
Functional

Title:

Sr. Director, Marketing
Position Type:
Administration – Staff
Position Eclass: EP – EHRA 12 mo leave earning
University: UNC Greensboro, North Carolina – a diverse, learner‑centered public research university with 18,000 students and more than 150 undergraduate and 200 graduate programs. UNC offers a student‑focused research environment, a wide research portfolio, and a strong community engagement mission.

The senior director for marketing serves as a senior leader within University Communications, overseeing UNCG’s integrated marketing strategy and execution across institutional channels. Reporting to the vice chancellor for strategic communications, the senior director leads the university’s advertising and sponsorship program, manages marketing analytics and applied SEO, and provides actionable insights to support data‑driven decision‑making. This role ensures that UNCG’s marketing strategies are coordinated, research‑informed, and aligned with institutional priorities, overseeing paid media campaigns, brand management, social media strategy, creative services, licensing, sponsorship execution, and community partnerships.

The senior director collaborates with enrollment management and other campus stakeholders to support student recruitment, retention, and overall brand positioning.

• Relevant post‑baccalaureate degree with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field.
• For candidates with a comparable professional background, an undergraduate degree and five years or greater of relevant experience is acceptable.

• Seven years of progressively responsible marketing leadership experience.
• Experience in higher education or a similarly complex organization.
• Proven expertise in leading advertising strategy, campaign management, and analytics.
• Demonstrated ability to manage creative services, digital strategy, and brand standards.
• Strong knowledge of SEO, digital advertising platforms, and marketing analytics tools.
• Excellent leadership, project management, and interpersonal skills.
• Experience supervising and mentoring staff.
• Ability to work collaboratively with diverse stakeholders across a complex organization.
• Familiarity with licensing, trademarks, and brand protection.
• Proficiency with marketing dashboards, reporting tools, and content management systems.
• Demonstrated success in developing data‑driven marketing strategies that drive measurable results.
• Knowledge of audience segmentation, enrollment marketing, and competitive positioning.

Commensurate with experience

• Lead the development, implementation, and assessment of a comprehensive, multi‑channel marketing strategy to strengthen UNCG’s reputation and visibility.
• Supervise planning, placement, and performance tracking of institutional advertising campaigns across digital, broadcast, print, and out‑of‑home channels.
• Develop compelling messaging and creative content that differentiates UNCG in competitive markets.
• Collaborate with enrollment management to ensure advertising efforts support recruitment and retention goals.

• Oversee marketing analytics, reporting, and applied SEO to ensure campaigns are data‑driven and optimized for results.
• Develop monthly, annual, and event‑specific reports to evaluate performance, identify trends, and guide decision‑making.
• Leverage digital tools and dashboards to track KPIs related to audience reach, engagement, and conversion.
• Translate complex data into actionable insights for leadership and campus stakeholders.

• Supervise the creative services team, ensuring all visual assets align with institutional brand standards.
• Provide leadership on brand education and enforcement, helping campus partners maintain consistent messaging and identity.
• Manage UNCG’s licensing and trademark portfolio, ensuring proper usage and protecting brand integrity.
• Collaborate on the…