Senior Brand Manager -MMC

Senior Brand Manager
-MMC

North Carolina

Greensboro

Permanent

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

Drive development and execution of dynamic and creative brand marketing programs, ensuring assigned brand(s) achieve corporate volume and brand contribution objectives by coordinating with brand management and working cross-functionally with key business areas. Serve as primary source for all matters pertaining to assigned brand(s), brand consumers, competition, and the marketplace. Champion innovation in the coordination of brand(s) volume forecast and updates and skillfully monitor the success of brand(s) performance against plan.

Uphold Company culture and values, lead by example to instill behaviors in day-to-day operations and empower team members.

(This list is not exhaustive and may be supplemented as necessary by the Company)

• Understand the target consumer and consumer journey. Craft well-reasoned creative briefs for agency partners centered on insights and brand objectives. Deliver effective and persuasive consumer communications for the assigned brand portfolio(s), working with internal and external partners to ensure creative objectives that drive purchase intent and appeal are met.
• Ensure that the product blends for all brand packing styles are competitive in the marketplace by working with multiple business areas to test products against action standards, recommending changes to Leadership, as needed.
• Work with category leader to develop short term tactical plans and long-term strategic plans to align brand(s) objectives to overall business objectives.
• Brief and guide creative executions for brand(s). Recommend business building programs to Leadership by identifying opportunities that will generate incremental volume for the company. Review all executions with Leadership and ensure revisions to all consumer communications are accurate and deadlines met.
• Provide input on the development of the marketing plans and execution by identifying the key issues and strategies for the plan and overseeing the implementation of the plan. Recommend adjustments to the plan based on volume, share and profit performance objectives, changes in competitive activities or overall changes in the marketplace.
• Develop the annual volume budget for brand(s) by analyzing sales and competitive trends. Monitor industry trends, brand performance trends and competitive influences and recommend changes to volume forecasts based on actual sales volume performance compared to the budget and the production forecast. Monitor brand spending to ensure it does not exceed plan by analyzing actual costs versus the budget and recommending adjustments.
• Build collaborative relationships with cross-functional teams and agency partners to develop brand-building strategies, campaigns, initiatives, activations, and events to ensure alignment with short and long term commercial, category, and brand plan objectives while integrating US requirements, and insights to execute against defined global initiatives.
• Perform other job-related duties as assigned.

Education and Experience:

• Bachelor’s degree in business administration, Marketing, or related field of study
• 8+ years relevant work…