Director of Sales And Business Development

Party Reflections is a leading event rental provider serving the Carolinas and surrounding markets. Founded in 1958, we have built a longstanding reputation for quality, creativity, service, and innovation within the events industry.

From weddings and corporate events to galas, university events, private celebrations, and large-scale productions, we help bring our clients' visions to life through thoughtfully curated rental products and exceptional service.

But our greatest strength has always been our people.

At Party Reflections, we believe great work happens when talented people are given the opportunity to take ownership, build meaningful relationships, and make an impact. We are looking for team members who are motivated by results, energized by working with clients, and excited to be part of an evolving company and industry.

The Director of Sales & Business Development will be responsible for developing and executing sales strategies, driving revenue growth, identifying new markets and business opportunities, strengthening key client and industry relationships, and providing leadership and direction to the sales team.

This person should be highly self-sufficient and proactive. The ideal candidate is equal parts strategist, relationship builder, leader, and salesperson. You are comfortable working at a high level to analyze business performance and identify opportunities, but you are also willing to get out into the market and build the relationships that drive revenue.
This is an in-office based role with occasional off-site client meetings and networking events
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Lead Sales Strategy & Revenue Growth

• Generate new revenue by identifying, pursuing, and closing new business opportunities.
• Enforce sales objectives, revenue targets, and key performance indicators in alignment with overall company goals.
• Develop strategies to increase revenue across existing accounts, new business, new markets, and key industry segments.
• Develop and maintain long‑term relationships with event planners, venues, caterers, corporate clients, universities, hospitality professionals, and other industry partners.
• Stay informed on industry, economic, competitive, and design trends that may impact the business and identify opportunities to capitalize on them.
• Partner with executive leadership to establish long‑term sales and business development priorities

Lead & Develop the Sales Team

• Provide leadership, direction, and accountability to the sales team.
• Establish clear expectations, goals, priorities, and performance standards for sales team members.
• Coach Event Consultants and Account Executives to improve sales performance, business development skills, and client relationship management.
• Conduct regular sales meetings, pipeline reviews, and performance discussions.
• Help team members identify opportunities within their accounts and develop strategies to grow revenue.
• Foster a culture of accountability, collaboration, responsiveness, and exceptional client service.
• Support the development and implementation of sales processes, best practices, and tools that improve efficiency and consistency.

Drive Outside Sales & Business Development

• Maintain a strong personal presence in the marketplace and actively generate new business opportunities.
• Build and maintain relationships with high‑value clients, event planners, venues, hotels, caterers, corporations, universities, hospitality professionals, and other strategic industry partners.
• Identify and pursue strategic accounts and high‑value business opportunities.
• Conduct regular client visits, sales presentations, prospect meetings, venue visits, networking events, and industry meetings.
• Develop and maintain a strong professional network throughout the Carolinas.
• R…