Director of Membership

Greensboro Country Club has an opportunity for an exceptional, service-oriented professional to join our team as Director of Membership
. The Director of Membership is responsible for achieving membership objectives established by the Club, including membership growth, retention, engagement, and member satisfaction. The Director of Membership develops and executes cost-effective membership sales and marketing strategies, cultivates relationships with prospective and current members, and coordinates programs designed to strengthen member engagement and retention. This position is highly visible throughout the Club and engages with members across all activity centers to build positive relationships and promote the overall Club experience.

The Director of Membership serves as a professional ambassador for Greensboro Country Club and represents the Club in relationships with prospective members, current members, community contacts, and other external constituencies. The Director works collaboratively with the General Manager, Senior Management Team, Membership Committee, and department leaders to ensure effective communication and promotion of Club amenities, programs, activities, and membership opportunities.

• Bachelor's degree in business administration, Hospitality or Resort Management, Communications, Public Relations, Marketing, or a related field preferred.
• Certified Membership Professional designation or equivalent professional experience is a plus.
• Minimum of three (3) years of experience in hospitality, private club operations, membership sales, sales, marketing, customer relationship management, or a related field.
• Private club experience preferred.
• Demonstrated success in relationship building, sales, customer service, membership retention, or marketing.
• Strong interpersonal and communication skills.
• Excellent organizational and time-management skills.
• Strong attention to detail and follow-through.
• Ability to work independently and make sound decisions while collaborating effectively with Club leadership and employees.
• Professional appearance and demeanor appropriate for a private country club environment.
• Ability to work evenings, weekends, and holidays as required by Club events and membership activities.

• Proficient working knowledge of Microsoft Office products, including Word, Excel, Outlook, and PowerPoint.
• Knowledge of Northstar membership software is preferred.
• Experience with membership databases, CRM systems, or similar relationship-management platforms preferred.
• Ability to analyze membership information and prepare reports using available technology.
• Ability and willingness to learn new technology and software systems.

• Must be able to reach, bend, stoop, stand, and lift up to 25 pounds.
• Must be able to sit, stand, walk, and remain active for prolonged periods of time.
• Must be able to move throughout Club facilities and grounds as required.
• Must be able to work indoors and outdoors during Club events and activities.

• Plan, create, implement, and continuously evaluate strategies to meet the Club's membership goals.
• Develop and maintain a comprehensive membership marketing and sales plan.
• Identify target markets and develop strategies to attract qualified prospective members.
• Determine markets to be canvassed for qualified individuals and maintain a perpetual prospective member/invitee roster.
• Develop and maintain relationships with prospective members through personal contact, referrals, networking, events, follow-up, and other appropriate sales efforts.
• Conduct tours and presentations for prospective members and their families.
• Assist prospective members in fulfilling application requirements and understanding membership privileges, costs, rules, and expectations.
• Plan, design, and implement prospective member functions and events.
• Promote Club activities, amenities, and programs for prospective members.
• Organize and maintain membership kits and other materials used for sales calls, membership outreach, direct mail, and promotional activities.
• Research demographics, market segmentation, membership trends, and other information to identify opportunities for membership growth.
• Research other private clubs and industry practices for information useful in developing and revising Club membership policies and programs.
• Assess the need for and make recommendations regarding membership…