Public Communications Specialist III

Public Communications Specialist III

Position Number: 500624

Full Time or Part Time: Full Time

Anticipated Recruitment Range: $54,249 - $71,960

Position Type: Non-Faculty

Job Category: Non-Faculty Professional

University Communication (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university website, news releases, official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.

UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio‑visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

The Office of Research, Economic Development, and Engagement (REDE) Public Communications Specialist is a highly motivated and talented individual that creates, implements, and measures the success of a comprehensive communications, marketing, and public relations program that enhances the image, position, and connections of research, innovation, and engagement activities within ECU, the community, and the region. This position reports directly to the Director of Communications for Academic Affairs and Research and is responsible for communications strategy, REDE’s website, social media channels, and electronic newsletters;

internal and external marketing materials; and research stories and fact sheets. The communications specialist is responsible for all media relations ensuring accurate and positive impression of the division and its services.

• 40% COMMUNICATION: Creates, implements, and measures the success of a comprehensive communications, marketing, and public relations program that enhances the local, regional, and national image and position of ECU in the primary areas of responsibility: research, economic development, innovation, and engagement activities. Develops and implements REDE marketing, communications, public relations activities, and materials; responsible for editorial direction, design, production, and distribution of REDE publications.
  
  Ensures consistent communication of image and position throughout REDE, ECU, the community, and the region. Identifies and covers events, issues, and accomplishments; serves as spokesperson for REDE and manages positive impression of division activities. Oversees all internal and external communications; writes press releases and news tips, coordinates interview schedules, and prepares/coaches staff/faculty for media interactions. Establishes and maintains cooperative relationships with ECU representatives and the community.
  
  Serves as media relations resource and sounding board. Coordinates media interest in research, economic development, and engagement activities; ensures regular contact with target media; responds appropriately to media requests. Coordinates the appearance of divisional print and electronic materials such as letterhead, logo usage, and marketing materials. Ensures regular market research and trend monitoring. Produces professional and flawless written communications.
• 20% KNOWLEDGE - TECHNICAL: Serves as a key resource to the University’s Chief Innovation and Engagement…