Performance Marketing Manager

The Performance Marketing Manager owns paid customer acquisition across our consumer lending, credit card, and tax filing products. This is a hands-on role responsible for building, operating, and scaling paid digital acquisition campaigns, and for connecting media investment to downstream outcomes: funded loans, loan value, and credit performance. The ideal candidate is in ad platforms daily, fluent in the unit economics of lending, and comfortable partnering with Analytics, Compliance, Legal, and Operations to launch programs that are both high-performing and defensible.

Essential Duties and Responsibilities:

Paid Media Strategy and Execution Own the strategy, build, daily management, and scaling of Google Ads and Microsoft Ads search campaigns with monthly budgets of $50,000 to $100,000, including keyword architecture, match type strategy, negative keywords, and Quality Score optimization for high-CPC loan queries.

Operate programmatic demand-side platforms (Stack Adapt or comparable) directly, including native, display, and connected TV campaign setup, audience construction, supply and inventory controls, and brand safety settings.

Manage paid social, lead aggregator, and affiliate partners, including source-level pricing, quality monitoring, and compliance review of partner creative and consent language.

Develop bidding strategy: value-based bidding, target ROAS, and target CPA mapped to loan value and credit performance.

Maintain a continuous test-and-learn roadmap across audiences, bidding, creative, and placements.

Own annual and quarterly budget planning, pacing, and forecasting; reallocate spend by channel, product, and geography based on marginal return, aligning media weight with branch footprint and scaling into peak tax filing season.

Regulatory and Advertising Compliance Build and run campaigns in accordance with ad platform policies governing financial products, including Google’s Personal Loans policy requirements for required disclosures, APR representation, and loan duration display, and the equivalent requirements for credit card and tax preparation advertising.

Maintain geo-segmented campaigns and landing experiences reflecting state-level differences in rate caps, licensing, required disclosures, and product availability, so that consumers see only offers and terms available in their state.

Apply fair lending principles to audience strategy, ensuring that targeting, exclusions, and audience filters do not introduce prohibited demographic discrimination under the Equal Credit Opportunity Act, Regulation B, and related requirements.

Handle third-party credit propensity and bureau-sourced data in a privacy-compliant manner, including data clean rooms and DSP integrations, consistent with Fair Credit Reporting Act requirements.

Measurement, Attribution, and Analytics Own full-funnel attribution from ad click through funded loan, including offline conversions.

Work with Marketing Technology team to ensure click identifiers and hashed first-party customer data are captured and identify and resolve breaks in the data pipeline.

Partner with Analytics to validate that approval rates, loan sizes, and lifetime value map accurately to campaign performance.

Design and run incrementality tests, including geo holdouts and lift studies, to validate that reported attribution reflects true incremental volume.

Report against unit economics, Cost Per Funded Loan, Customer Lifetime Value, and first-payment default rate by acquisition channel, and monitor acquisition sources for lead quality and fraud signals.

Direct Response Creative and Conversion Rate Optimization Direct and write compliant direct-response ad copy and value propositions tailored to consumer loan use-cases.

Own conversion rate…