Channel Marketing Manager

We are a technology-driven company. We built our business with the purpose of empowering people and improving their organizations, one payment at a time. We started our journey by providing smart and simple payment processing tools and products but haven't stopped there. We are backed by a team of world-class experts and the best technology talent, and we are committed to helping more new businesses get started, increase the revenues of our customers, and bridge the gap between online merchants and payment solutions.

Our mission is to give companies the tools they need to change the future of their business.

Payarc is seeking a Channel Marketing Manager to develop and execute marketing programs that enable sales teams, activate strategic partners, engage prospects and customers, track and evaluate performance, and effectively position the company's products and solutions in the market. This role operates at the intersection of Sales, Partnerships, Product, and Marketing, translating business and product priorities into scalable go-to-market programs that drive awareness, engagement, pipeline, and revenue.

The ideal candidate combines cross-organization collaboration with hands-on execution and is comfortable executing multiple marketing motions, including sales enablement, partner marketing, CRM and pipeline marketing, and product marketing.

• Partner with Sales leadership to identify marketing and enablement needs across the partner and customer lifecycle.
• Develop and maintain sales enablement materials, including training presentations, sales collateral, case studies, email templates, and other customer-facing assets.
• Support sales campaigns and targeted account initiatives with appropriate messaging, content, and marketing programs.

• Support revenue goals by enabling and creating partner marketing motions, campaigns, toolkits, and activation programs.
• Coordinate joint webinars, events, campaigns, product launches, and other co-marketing initiatives.
• Measure partner marketing activity, engagement, lead generation, pipeline contribution, and program effectiveness/attribution.

• Develop and execute CRM-based marketing programs designed to engage prospects and partners throughout their lifecycle.
• Partner with Sales to improve marketing-to-sales handoffs and lead follow-up processes.
• Identify opportunities to automate repeatable prospect and partner performance reporting, channel communications, and audience segmentation and data quality standards.

• Support go-to-market planning and execution for product launches, enhancements, and new capabilities.
• Ensure consistent product positioning across sales, partner, CRM, digital, asset development, and marketing communications.

• Serve as a key marketing partner to Sales, Partnerships/Channel, Product, and Customer Success.
• Coordinate with Corporate Marketing/Marketing Services to develop new assets and ensure programs and materials align with company brand, messaging, and communications standards.
• Manage multiple initiatives simultaneously while maintaining clear priorities, timelines, and stakeholder expectations.

• Establish and monitor KPIs across the role's primary areas of responsibility, including sales hand-off and funnel activity, audience segmentation, CRM and pipeline conversion, campaign and lead source attribution, ABM and top-of-funnel performance, and marketing contribution and revenue objectives.
• Other duties as assigned.

• Strong writing, communication, project management, and stakeholder-management skills.
• Strong analytical and marketing/sales…