GTM Engineer

Invest Next — People-centric, opportunity-amplifying, built to scale.

At Invest Next, we're building a connected real estate investment management platform that gives General Partners (GPs) and Investor Relations teams the essential tools to cultivate strong investor relationships, reduce administrative complexity, and grow their portfolios with confidence.

Inspired by our Detroit roots, we believe access to real estate investing should be broader, more transparent, and easier to navigate. The same grit and bold thinking that fueled Detroit's resurgence shapes how we build. For us, democratizing real estate investing isn't a slogan, it's the reason our platform exists: to create clearer, more accessible pathways for people to participate in wealth-building opportunities.

The GTM Engineer owns the data, systems, and processes behind Invest Next's commercial engine. This is a senior individual contributor role that combines strategy and execution: you will set direction for our commercial systems and build them yourself, with no direct reports. We are hiring for the long term. Sitting within the Commercial team and reporting to our CCO, this role gives Sales, Marketing, and CX the definitions, data, and tools they need to win and retain customers.

The first priority is the foundation: one agreed definition for every core metric, clean and enriched account data, and Salesforce as the trusted system of record, so that reporting and forecasting can be conducted with confidence. This role is expected to deeply understand each team's core workflows, consult the people who use our systems before building for them, and lead change management so every launch is tested, communicated, and adopted.

Success is measured in commercial outcomes such as pipeline creation, cycle time, and retention.

This role sits within our Commercial team, and as its sole owner, this role will have a tremendous impact on the organization's financial performance. This is a unique opportunity to work alongside executive leaders, help set commercial priorities, and have a lot of autonomy across our portfolio. The team already values fast, reliable support from Rev Ops, and the opportunity now is to build the data foundation that makes every workflow, report and forecast trustworthy.

The right person to join this team will have a deep sense of ownership over their work, find incredible joy in solving problems, and have a natural bias to action, balanced by the discipline to test and communicate before anything ships. For the right person, this is a chance to build a machine that drives future growth on top of positive business momentum.

• Own metric definitions and the source of truth:
  Maintain our commercial metric dictionary and customer segment definitions (SMB, mid-market, and enterprise), build them into Salesforce exactly as defined, and keep one published home where anyone can look up what a metric means.
• Own data quality and integrity:
  Make Salesforce the system of record for commercial data, reconcile it with other tools, keep customers and prospects clearly separated across every system, and publish a monthly data-quality scorecard.
• Connect the full ecosystem:
  Design how our sales, marketing, CX, and finance systems work together so data moves cleanly between them, and partner with Finance on a single source of truth for revenue data across Salesforce, Stripe, and our financial tools.
• Run data enrichment:
  Set the minimum enrichment standards every account must meet, manage enrichment providers, and give reps qualified, accurate lists so they spend their time prospecting & selling instead of verifying contact data.
• Build trusted reporting and forecasting:
  Build self-serve…