Senior Use-Case Lead - Authentication & Identity

Aduna is building a world-class Demand Generation organization to accelerate adoption of mobile network signals, delivered through Network APIs, across financial services, e-commerce, digital platforms, and enterprise ecosystems. We are seeking a Senior Use-Case Lead - Authentication & Identity who combines deep expertise in authentication, identity verification, digital identity, account access, and customer trust with strong communication and stakeholder-engagement skills. Success in this role requires hands-on experience solving authentication, identity verification, account access, trust, onboarding, and digital identity challenges faced by banks, fintechs, enterprises, digital platforms, and online marketplaces.

Working with Aduna's partners and internal teams, you will translate those challenges into compelling use-case narratives, thought leadership, business value propositions, partner enablement, and strategic Lighthouse opportunities. As the senior domain authority for Authentication & Identity, you will define the expertise, insights, and narratives that Content & Enablement Specialists package, operationalize, and scale across the ecosystem.

• Own the Authentication & Identity use-case family, including Authentication, Identity Verification, Digital Identity, Account Access, and Customer Trust.
• Develop the technical, commercial, and industry narrative for your domain, including market trends, competitive positioning, industry challenges, the "why now," and measurable business outcomes.
• Build strong points of view on the challenges facing banks, fintechs, enterprises, digital platforms, e-commerce providers, and online marketplaces, drawing on direct experience working for, serving, or advising organizations in those sectors.
• Translate mobile network signals and related capabilities into measurable business value, including stronger authentication, improved identity verification, reduced account friction, digital trust, operational efficiency, and customer experience improvements.
• Create and validate executive-level and practitioner-level thought leadership, value frameworks, industry perspectives, use-case narratives, customer stories, and ROI narratives.
• Communicate and deliver domain expertise through executive briefings, partner sessions, workshops, webinars, conference presentations, and selected industry engagements.
• Support strategic Lighthouse opportunities as a domain expert, working with Sales and ecosystem partners to connect industry challenges, business outcomes, and mobile network capabilities.
• Provide advisory and best-efforts support to help partners shape and unblock opportunities, while partners retain responsibility for building and delivering their solutions.
• Together with Sales, engage with selected banks, fintechs, enterprises, digital platforms, and other industry stakeholders when needed to understand their challenges and support partner-led opportunities.
• Mentor and work closely with Content & Enablement Specialists, transferring domain expertise and providing the direction and validation they need to turn insight into scalable partner enablement and awareness assets.
• Partner with Product, Sales, Supply, Services, Lighthouse & Lead Management, Marketing, Developer Advocacy, and ecosystem partners to maintain technical accuracy, market relevance, and consistency across external and internal narratives.

• 7+ years of hands-on experience in Authentication, Identity Verification, Digital Identity, Access Management, Customer Trust, Customer Onboarding, or related disciplines.
• Deep practical expertise in one or more of the following domains, gained through direct ownership, implementation, operation, consulting, product…