Manager, Social Commerce

• We Aren't Afraid to Go First.
• We Don't Compete, We Collaborate.
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OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand's identity and long-term growth trajectory.

We are looking for a Manager, Social Commerce to own and scale OUAI's presence on Tik Tok Shop. You'll turn social content into sales: building the creator affiliate engine, running live shopping, managing shop operations, and reporting on what's working. This is a hands‑on role for someone who lives on these platforms, moves fast, and is equally comfortable in a creator DM and a P&L.

This role will report to our Director, Growth on the Digital team.

• Shop ownership:
  Manage day‑to‑day Tik Tok Shop operations, including product listings, PDP content, pricing, promotions, inventory alignment and Shop & fulfillment health metrics.
• Affiliate program:
  Build and scale the Tik Tok Shop affiliate program: recruit, seed and activate creators, set commission structures, and manage target collaborations and open plans.
• Content to commerce:
  Identify top‑performing content and scale it with GMV Max and Spark Ads in partnership with Growth Team & Influencer teams.
• LIVE shopping:
  Plan and execute creator‑hosted LIVE sessions and explore brand‑hosted LIVEs, from run‑of‑show and offers to talent and post‑show analysis.
• Campaigns:
  Lead OUAI's participation in platform tentpoles (e.g., Brand Days, TTS promotions, Black Friday/Cyber Monday) on Tik Tok Shop, aligning discount depth and timing with other channels' promotions.

• Planning:
  Own the social commerce roadmap, revenue forecasts and budgets.
• Omnichannel alignment:
  Coordinate Tik Tok Shop pricing, promotions, and bundles with Marketplace (Amazon), DTC, and retail partners. Maintain a shared promo calendar, elevate pricing or discount conflicts to the Director of Growth, and ensure Tik Tok‑exclusive offers protect brand margin and price integrity.
• Reporting:
  Track and report GMV, orders, AOV, top SKUs, creator productivity, content velocity and TTS contribution margin; deliver weekly and monthly performance readouts to the Director of Growth.
• Testing:
  Run structured tests on offers, bundles, creator tiers, content formats and LIVE cadence; turn learnings into playbooks.
• Partners:
  Manage relationships with platform partner managers, agencies and tools (e.g., affiliate management, sampling and analytics platforms).
• Compliance:
  Ensure all creator content and claims meet FTC disclosure guidelines, platform policies and OUAI brand and regulatory standards.
• Market watch:
  Stay ahead of platform changes, new features and competitor activity across beauty and haircare.

• 3-4+ years of experience in e‑commerce, social commerce, influencer marketing or growth.
• 2+ years of hands‑on experience managing a Tik Tok Shop, with a track record of growing GMV through affiliates and content.
• Experience with beauty, personal care or another consumer brand.
• Familiarity with affiliate and creator tools such as Cruva, Grin, CreatorIQ, Kin or similar.

• Strong analytical skills: comfortable building forecasts, working in spreadsheets and turning platform data into clear recommendations.
• Deep understanding of creator culture and short‑form content.
• Excellent project management and communication skills; able to juggle launches, LIVEs and creator pipelines at once.
• Experience with Tik Tok Ads Manager, GMV Max, Spark Ads and Amazon Ads.
• On‑camera or LIVE‑hosting experience.
• Experience launching social commerce in new markets (e.g., UK, Canada).

• Annual Base Salary Range is $100,000 - $110,000K (based on experience)
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Move Your OUAI (Exercise Reimbursement)