Regional Leasing Specialist

Yugo is a global leader in student housing dedicated to creating exceptional living experiences for students around the world. With a presence spanning more than 14 countries and 120 cities, Yugo combines innovation, community, and purpose to redefine student living. In the U.S., Yugo operates nearly 40,000 beds across 88 properties in 28 states, delivering vibrant communities designed to support student success both personally and professionally.

Guided by its Live Your Best Life philosophy, Yugo fosters sustainability, personal growth, and career development while building an inclusive, collaborative, and forward-thinking culture for residents and team members alike.

As the Regional Leasing Specialist (RLS) you will partner with Regional Managers and onsite teams to drive leasing performance across an assigned portfolio. This role develops and supports the execution of leasing strategies designed to maximize occupancy, improve lead conversion, and strengthen overall leasing performance. The RLS uses leasing performance data, market trends, competitive intelligence, and property-level insights to identify opportunities and develop actionable strategies.

The position also serves as a key resource to onsite teams through coaching, training, performance support, and consistent reinforcement of Yugo's leasing standards and expectations. The Regional Leasing Specialist works collaboratively across Operations, Leasing, and Marketing to ensure initiatives are effectively translated into property-level execution while fostering a culture that reflects Yugo's values of Pioneering, Purposeful, and Positive. This is a highly travel-oriented position requiring up to 75% travel, including frequent overnight and multi-day travel, based on portfolio needs, leasing performance, peak leasing periods, and other business requirements.

• Own and support the leasing strategy for an assigned portfolio, using leasing KPIs, market conditions, competitive activity, historical performance, and operational data to drive occupancy and leasing results.
• Partner with Regional Managers to identify performance opportunities and develop targeted property-level and portfolio-level action plans.
• Lead and/or participate in recurring portfolio leasing and business reviews to evaluate performance, identify trends and risks, establish priorities, and monitor progress against action plans.
• Monitor key leasing metrics, including traffic, lead conversion, application and lease activity, renewal performance, occupancy, velocity, and other applicable performance indicators.
• Develop market expertise by monitoring competitor activity, pricing and concessions, student demographics, university trends, and local market conditions.
• Provide recommendations regarding leasing specials, concessions, pricing strategies, and other leasing initiatives in partnership with Regional Managers and appropriate leadership.
• Identify underperforming properties or emerging leasing risks and provide hands‑on support to accelerate performance.

• Partner with Regional Managers and onsite leaders to ensure leasing strategies, campaigns, and initiatives are consistently and effectively executed at the property level.
• Evaluate property-level leasing practices, lead management, follow‑up activity, tour execution, customer experience, and other components of the leasing process.
• Establish clear expectations and reinforce accountability with onsite teams regarding leasing execution, lead management, follow‑up standards, and assigned action plans.
• Provide onsite leasing support during periods of increased business need, including peak leasing seasons, property…