Director of Sales

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When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

Sunrise on Vernier

The Director of Sales (DOS) is responsible for the marketing and sales planning and execution for the community. The DOS is delegated significant and discretionary powers to market their community. The DOS takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located and developing a Sales and Marketing Budget.

Through the development of a successful Sales Plan, the DOS will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Study the market and create a dynamic, successful Sales Plan.
• Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies.
• Develop strategy for each prospect from initial inquiry through the final decision.
• Plan each customer interaction.
• Maintain a thorough working proficiency of Customer Relationship Management lead tracking database.
• Keep all records current on a computerized lead tracking system.
• Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment.
• Ensure that all team members in the community understand that sales is everyone's responsibility and are knowledgeable and trained in their role of Marketing and Sales.
• Conduct weekly strategy and advisory meetings with the Executive Director (ED).
• Submit timely weekly Flash Reports (sales results).
• Provide marketing and sales leadership to all team members.

• Strive to meet or exceed targeted occupancy and sales.
• Leverage multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line.

• Generate leads and move-ins from targeted referral sources.
• Plan and execute monthly presentations to professional referral sources.
• Identify referral sources through site specific research.
• Plan call objectives.
• Articulate the benefits of referring to Sunrise Senior Living.
• Participate in and provide reporting resources for the monthly Referral Development Committee Meeting.

• Create and update Quarterly Sales Plan.
• Implement Sales Plan.
• Conduct bi-annual competitive market research ranking and analysis and accurately report data on the competitor tracking form.
• Understand competitive opportunities and threats and present strategic alternatives to combat these to the ED and Regional Director of Sales.
• Demonstrate a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment.

• Review and facilitate the Move-In Packet with the resident and/or family.
• Facilitate and coordinate the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC), Resident Care Coordinator (RCC) and/or Reminiscence Coordinator (RC).
• Oversee and manage the move‑in process as outlined…