Sales Liaison

The Sales Liaison is responsible for recruiting new patients by implementing outreach plans and marketing clinical services within their designated territory. This role involves developing and growing strong referral relationships with primary care providers, OB/GYN practices, healthcare organizations, and corporate partners to increase awareness and utilization of our women's imaging services. Using a consultative sales approach, this role serves as a key liaison between the imaging center and the healthcare community, educating referral sources about available services, coordinating outreach initiatives, identifying opportunities for growth, and helping ensure a seamless referral experience for patients and providers.

This is a Michigan based position

• Develop and maintain relationships with primary care physicians, OB/GYNs, nurse practitioners, physician assistants, and other healthcare providers.
• Establish relationships with physician practices and healthcare organizations to generate appropriate patient referrals.
• Conduct regular in-person and virtual visits with referral sources to educate them about imaging services, referral processes, scheduling, and patient experience.
• Identify new referral opportunities and develop strategies to increase referrals from existing and prospective accounts.
• Build relationships with practice managers, referral coordinators, medical assistants, and other staff involved in ordering and coordinating imaging services.
• Serve as the primary point of contact for referral partners and respond promptly to questions or concerns.

• Develop relationships with local corporations, employers, wellness programs, and community organizations to promote women's imaging and preventive health services.
• Identify opportunities for employer wellness initiatives, educational programs, health fairs, screening events, and community outreach.
• Represent the imaging center at community and professional events.
• Coordinate educational presentations focused on women's breast health, screening recommendations, early detection, and available imaging services.

• Promote and educate referral sources about the center's comprehensive women's imaging services, including screening mammography, diagnostic mammography, screening breast ultrasound, diagnostic breast ultrasound, stereotactic breast biopsy, and ultrasound-guided breast biopsy.
• Clearly communicate the clinical and operational benefits of utilizing the imaging center.
• Educate referring offices regarding appropriate referrals, scheduling procedures, required documentation, and communication of results.
• Keep referral partners informed about new services, technology, capabilities, and operational updates.
• Collaborate with clinical and administrative teams to ensure information provided to referral sources is accurate and consistent.

• Log and maintain an organized database of referral sources, prospects, contacts, and outreach activities.
• Establish regular touchpoints with high-value referral accounts.
• Monitor referral patterns and identify opportunities to increase utilization.
• Track outreach activities, new accounts, referrals, and other key performance indicators.
• Provide regular reports and updates to leadership regarding market activity, referral trends, opportunities, and challenges.
• Manage territory or account plans to achieve established growth objectives.

• Work closely with scheduling, clinical, administrative, and leadership teams to address referral-source needs.
• Communicate provider feedback and market trends to leadership.
• Assist in resolving referral or scheduling issues in a timely and professional manner.
• Help ensure referring providers receive an exceptional level of service throughout the referral process.
• Participate in marketing initiatives, strategic planning, and business-development meetings.

• Bachelor's degree in business, marketing, healthcare administration, communications, or a related field preferred
• 2+ years of experience in healthcare sales, physician relations, medical marketing, business development, or a related field
• Experience working with physician practices, healthcare organizations, or women's health services is highly desirable
• Strong understanding of healthcare referral relationships and provider-office workflows
• Excellent verbal, written, presentation, and…