Strategic Marketing Manager

Overview

Tosoh SMD, Inc. is a global leader in semiconductor materials. Our facility and materials laboratory in Grove City, OH manages the full life cycle of our products including supply chain development, research and development, manufacturing, testing and distribution. The Strategic Marketing Manager serves as the primary marketing lead for Tosoh SMD, Inc., responsible for building and executing a comprehensive marketing strategy that supports business development, sales enablement and brand positioning.

This role combines high-level strategy with hands-on execution across digital, print and technical content channels. The Strategic Marketing Manager will establish scalable processes, lead cross-functional initiatives and serve as the brand voice across platforms.

Position Profile:
Exempt, Full-Time. Reporting Relationships:
The Strategic Marketing Manager reports to the Business Development Manager.

• Build and execute a B2B marketing content strategy aligned with company objectives and target audience needs to drive growth and increase brand visibility.
• Create, manage and optimize targeted content across formats, including web, email, social media, collateral, presentations and printed literature; overhaul outdated or underperforming marketing content and sales materials.
• Lead website brand and content optimization initiatives, integrating an SEO strategy to enhance organic search visibility and elevate brand presence while supporting sales and marketing goals.
• Launch, track and analyze digital marketing campaigns and website performance through Google Analytics, including UTMs to deliver actionable insights, track ROI and optimize digital strategy.
• Collaborate with marketing teams, global sales teams, designers and other stakeholders to ensure marketing content is consistent with brand guidelines and supports overall marketing initiatives.
• Act as Tosoh SMD, Inc.’s brand and PR representative; approve branded content, enforce compliance with the visual identity guidelines, and liaise with the International Public Relations team in Japan for alignment and brand consistency.
• Stay current with evolving digital marketing trends, tools and best practices.
• Manage marketing content calendars, project timelines and resources to ensure timely delivery of content.
• Coordinate with external vendors and contractors to ensure on-time, brand-compliant, high-quality deliverables.

• Bachelor’s degree in marketing, business or related field.
• 5+ years of experience in a marketing-related field; experience in B2B marketing preferred.

• Strong writing and editing for a variety of target audiences and formats.
• Content strategy: ability to translate complex products and industry information into strategic content aligned with goals.
• SEO knowledge: practical knowledge of SEO principles to optimize content for search engines.
• Analytical skills: experience with Google Analytics, UTMs, and data-driven decision making.
• Project management: ability to manage concurrent projects, deadlines and cross-functional collaborations.
• Communication: strong interpersonal and collaboration skills.
• Branding: understanding of Tosoh’s visual identity guidelines to ensure consistent brand execution.
• Digital marketing: familiarity with email marketing, web and social media channels.

• Must be able to sit for extended periods of time.
• Must be able to stand and walk for brief periods of time.
• Ability to travel if required.

Tosoh SMD, Inc. is an Equal Opportunity Employer M/F/Disabled/Veterans

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales
• Industries:
  Semiconductors