Fitness Marketing & Sales Director

Job Summary

Our Fitness Marketing & Sales Directors are passionate about the value martial arts and fitness add to a person’s life. They fully invest in marketing and selling martial arts lessons to the whole community. A successful Fitness Marketing & Sales Director can double the gross income of a studio. They are usually the first and most important contact that a prospective student/client has with a school.

They must be friendly, professional, personable, and approachable. Being detailed and organized is key! No prior martial arts experience needed!

• Execute lead generation (systems provided) in monthly advertising and promotions.
• Follow and complete daily task and business statistics tracking in the Management Manual.
• Drive marketing programs to increase student membership sales.
• Assist with facility management: ensuring the facility is clean and safe while upholding brand standards.
• Coordinate and execute community events regularly to engage with prospective students/clients (e.g., Parent’s Night Out and White Belt Buddy Bash).
• Oversee and implement all corporate initiatives and activities, including marketing campaigns and community/event sponsor ships.
• Accomplish new membership monthly goals.
• Accomplish upgrade goals for all upgrade programs.
• Sell 90–100 % of equipment packages of Basic, Black Belt, Premier Training, and any other programs.
• Achieve overall studio revenue goals through down payments, paid‑in‑fulls, equipment packages for new and upgrade membership sales, in addition to miscellaneous pro‑shop sales, tournaments, testing fees, and events.

Premier Martial Arts reserves the right to change job descriptions at any time based on business conditions or needs, which includes expanding this job’s responsibilities and assigning additional duties consistent with the position’s purpose. Reasonable accommodations may be made to enable individuals with disabilities to perform required job duties and functions.

• A can‑do attitude as a self‑starter with strong attention to detail.
• A sales‑driven attitude.
• A strong desire to make an impact.
• Ability to work a varied schedule including evenings, weekends, and holidays.
• The ability to work in conditions that include multiple priorities, extended work schedules, and specific time constraints.
• Strong communication and interpersonal skills.
• Team‑player qualities.
• Clear communication of decisions, next steps, and accountability.

Premier Martial Arts has been in business for more than 20 years, and since our founding in 1998 we have helped thousands of students of all ages realize their full potential. Premier Martial Arts delivers a best‑in‑class martial arts experience that helps our students develop the personal skills necessary to build a successful life. Our mastery of teaching martial arts over the past two decades is evident in our structured and thorough curriculum, which is standardized across our 100+ locations across the United States, Canada, and England.

Our curriculum focuses on character development far beyond the importance of self‑defense. We teach our young students how to respect their elders, how to be accountable, how to focus, and how to stay in shape in a fun and exciting atmosphere. We empower our adult students with the self‑confidence to overcome anxieties and trauma, in an environment that fosters inclusion and social belonging.

Premier Martial Arts is an equal opportunity employer.

• Job Type: Full‑time
• Seniority level:
  Entry level
• Employment type:
  
  Full‑time
• Job function:
  Sales and Business Development

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