Talent Brand Specialist

Arrow Off Road Guelph
151 Arrow Rd
Guelph, ON N1K, CAN

Arrow Machine and Fabrication
Group is an engineering-focused solution provider of machined castings, fabrications, and assemblies.

We serve OEM customers in the rail, material handling, mining, defense, heavy truck, agriculture, power systems, construction, nuclear, engineered products, architectural, and forestry industries.

We have access to the broadest range of metalwork solutions in the world through our elite group of companies. Arrow focuses on providing innovative design, quality craftsmanship, and exceptional customer service.

The Talent Brand Specialist will support and evolve the Arrow talent brand strategy across Canada and the United States. Working in close partnership with the Executive Team and Hiring Managers, this role sits at the intersection of talent attraction, culture storytelling, and brand recognition—where strategy meets results. A trusted strategic partner to the business, bringing insight into internal priorities and external market trends, supporting leaders in making informed, forward-looking talent decisions.

Partnering closely with recruiters and hiring teams across all functions, translating unique talent needs into compelling, creative attraction strategies. This role plays a critical part in attracting top talent to the Arrow Team.

• Champion Arrow’s employer brand across North America
• Create and manage compelling talent attraction content across multiple formats (graphics, video, animation), overseeing the full content lifecycle from concept to deployment
• Maintain and optimize a multimedia content calendar across key channels, including Linked In, Instagram, and You Tube
• Lead continuous improvement of attraction and recruitment tools, templates, and processes (job descriptions, posting practices, interview and screening materials)
• Manage the UKG hiring requisition and posting process
• Leverage recruitment technology to track engagement, optimize campaigns, and improve candidate reach
• Develop and support attraction initiatives such as virtual and on-site hiring events and pre-start onboarding strategies
• Organize and participate in career fairs and events such as Skills Ontario
• Monitor hiring trends and market intelligence across Canada and the U.S
• Track and report on key metrics to measure the effectiveness of Arrow brand and attraction campaigns
• Manage vendor partnerships and related contracts supporting the talent brand portfolio
• Collaborate on cross-functional projects that elevate the Talent Acquisition function and provide ad hoc recruitment support as needed
• Support weekly and monthly KPI’s

• Assist with planning and coordinating employee events and maintaining communication boards.
• Support the Progressive Discipline Process.
• Payroll, vacations, leaves of absence support and tracking.
• Conduct the onboarding process – orientation and associated personnel records for all new hires.
• Submit all IT onboarding and offboarding tickets.
• Support the monitoring and tracking of the attendance policy.
• Responsible for all team member files and confidential information.
• Responsible for all team member benefits and workers’ compensation systems.
• Perform other duties as assigned to support departmental and organizational objectives.
• Performs other duties as necessary in support of the Company’s overall goals.
• Complies with requirements as outlined in the company handbook and OHSA.
• Follows and complies with all Operational Procedures and policies as outlined in the Employee Handbook, Quality and…