SEO and SEM Specialist at Wurth

Join Wurth Canada as an SEO and SEM Specialist in Guelph, ON, and help drive search optimization in a B2B setting. Your expertise will enhance organic visibility and customer experiences across the eCommerce platform.

This role reports to the Senior Digital Marketing Manager and requires 2-4 years of hands-on experience in SEO and paid search. You will optimize product pages, implement digital merchandising strategies, and improve brand visibility through AI-driven search technologies. Your efforts will significantly influence traffic, engagement, and conversions.

Key Responsibilities:

• Lead SEO and onsite search initiatives to boost organic visibility

• Optimize metadata, filtering, and content for product discoverability

• Manage digital merchandising strategies across category and landing pages

• Support stakeholders in aligning global search best practices

• Optimize Google Ads campaigns, including budget management

Requirements:

• 2-4 years in SEO and paid search specialist roles

• Proficient with Google Ads, Search Console, and GA4

• Experience in B2B multi-channel environments

• Bachelor's degree in a related field

• Strong verbal and written communication skills

Leverage your SEO and SEM expertise to foster growth and optimization at Wurth Canada.
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