Digital Marketing Lead

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Staff and Management

Division: OVC Administration

Department:OVC-Integrated College Services
This position is represented by the agreement between the Professional Staff Association and the University of Guelph

Temporary full-time from 08/10/2026to08/09/2028

The Ontario Veterinary College (OVC) is seeking a strategic and innovative

Digital Marketing Lead to develop, implement, and evaluate digital marketing and communications initiatives that advance the College’s recruitment, engagement, and reputational goals.

Reporting to the Director, Marketing & Communications, the Digital Marketing Lead serves as the College’s primary digital marketing expert, responsible for overseeing multi-channel campaigns, creating high-impact content, and leveraging analytics to inform strategy and decision-making. This role plays a critical part in supporting faculty and graduate student recruitment, enhancing digital storytelling, and strengthening OVC’s presence across web, social media, and paid digital platforms.

• Digital Content Creation & Website Management (60%)
• Develop, manage, and optimize digital content across website, social media, and digital channels
• Produce high-quality multimedia content (video, photography, graphics, written content)
• Ensure all content is accessible (AODA-compliant), SEO-optimized, and aligned with University brand standards
• Maintain and update website content using CMS (e.g., Drupal)
• Analyze digital performance metrics and prepare reports to inform strategy

• Digital Marketing, Social Media & Campaign Execution (30%)
• Lead planning, execution, and evaluation of digital marketing campaigns
• Manage social media strategy, content calendars, and publishing schedules
• Execute paid digital advertising initiatives for recruitment and brand awareness
• Develop and coordinate newsletters and email marketing campaigns
• Provide live event coverage and digital storytelling support (occasional evenings/weekends)

• Strategic Support & Functional Leadership (10%)
• Provide expert guidance on digital strategy, messaging, and audience engagement
• Identify and implement emerging tools, technologies, and best practices
• Contribute to integrated marketing and communications initiatives
• Serve as a subject matter expert in digital marketing and content creation

• Bachelor’s degree in marketing, communications, digital media, journalism, or related field
• 3–5 years of progressive experience in digital marketing or communications
• Experience developing and managing digital campaigns and content across multiple platforms
• Experience with CMS platforms (e.g., Content Hub) and social media management tools
• Demonstrated experience in multimedia content creation (writing, photography, video, design)
• Proficiency with digital analytics tools and performance reporting

• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Proficiency in Adobe Creative Suite or equivalent tools
• Knowledge of SEO, digital marketing strategies, and social media best practices
• Ability to collaborate effectively with diverse stakeholders and manage competing priorities
• Strategic thinking combined with strong hands‑on execution

• Certification in digital marketing or analytics (e.g., Google Analytics)
• Experience in higher education, healthcare, or veterinary environments
• Training or experience in photography and/or videography

* Tentative evaluation; subject to committee review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.