Marketing Consultant

Marketing Consultant, Retail Life Insurance (18 month contract)

Our Marketing and Communications team aspire to drive innovation and be the industry leader in client engagement.

Our versatile and knowledgeable team works collaboratively with line of business (LOB) partners to enhance the client experience, creating value at every point of contact.

We think strategically and align our initiatives to help our organization achieve its business objectives.

• Lead and execute life insurance marketing campaigns to drive awareness and lead generation
• Support the design and enhancement of the life insurance illustration platform (end-to-end client journey)
• Contribute to the development and launch of a digital quote tool for term life insurance
• Build and optimize lead generation flows, including web forms and user journeys
• Create sales support materials (presentations, infographics, print collateral) for advisors
• Collaborate cross-functionally with:
  Marketing teams (web, email, social);
  Life & Wealth stakeholders;
  Advisors and distribution partners;
  External vendors (e.g., platform partners)
• Translate business requirements into clear user flows and marketing strategies

• You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions.
• You are well organized and detail oriented and use a variety of tools and processes to track, manage and share information across stakeholders.
• You have strong communication and interpersonal skills to convey messages and explore diverse points of view.
• You have an innovative mindset to improve operational efficiencies and the ability to influence change, with a primary focus on client needs.
• You build and maintain trusting relationships and provide guidance to support the development of colleagues.

• Five (5) to seven (7) years’ experience in a marketing communication function with a proven ability to develop and execute marketing programs utilizing a variety of tactics and channels – including multi-media (social media, paid digital advertising, video, website content and landing page development), print-publications, direct marketing, sales collaterals, sponsor ships and events, etc.
• Experience leveraging B2C and B2B2C marketing channels and take a problem solving and methodical approach to exploring alternative solutions when necessary.
• Solid analytical skills to effectively review campaign metrics against objectives with ability to recommend timely options for pivoting as required.
• Skills in project management, marketing and communications strategic planning, organizing and consensus building.
• Knowledge of, or previous exposure to, the print production process and web communications management.
• Ability to work effectively with external agencies and suppliers to successfully manage delivery of work on-time and on-budget.
• The ability to manage through impact and influence.
• Excellent relationship management and interpersonal skills.
• Able to challenge the status quo through continually reviewing programs and tactics to ensure they meet the strategic needs of the business.
• A University Degree (ideally in marketing, communications, business, or a related field).
• Experience in financial services/insurance is considered a strong asset.

Intermediate Level

This is a Contract position based out of Guelph, ON.

The pay range for this position is $45.00 - $53.85/hr.

This is a hybrid position in Guelph, ON.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.