Marketing Portfolio Lead - Crop Protection, Eastern

Marketing Portfolio Lead – Crop Protection, Eastern Canada

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication.

• Lead a comprehensive marketing campaign planning process, co‑creating with cross‑functional stakeholders (customer‑facing, Marketing/CX, Market Development, Product Teams, Product Supply, etc.).
• Develop and deploy foundational marketing campaigns focused on priority solutions that balance broad foundational components and localized flexibility to maximize customer relevance, impact and efficiency.
• Lead creation and execution of marketing programs and tactics (customized agronomic solutions, cross‑sell/upsell programs, product launch incentives, etc.) to ensure they meet or exceed customer needs.
• Execute pricing strategy in alignment with organizational guidance.
• Jointly lead sales activation initiatives, ensuring timely delivery and execution.
• Coordinate with Communications Leads in design and deployment of marketing materials and communications plans that enable business opportunities.
• Align with other Marketing Leads to ensure a consistent, high‑value, customer‑focused Bayer brand experience in‑market.
• Jointly lead product advisory teams supporting Market Development protocols and agronomic commercial research program prioritizations.
• Collaborate, coach and support customer‑facing colleagues to develop and implement local marketing tactics that achieve desired outcomes and meet or exceed Bayer standards.
• Provide input as a contributing member to product development teams and lifecycle projects, as needed.
• Manage brand presence and communications and actively participate in key partner events, product and agronomy training, and key launches.

• B.Sc,
  
  B.Sc Ag,
  
  B.Comm, B.A. in Business/Marketing or Agriculture related discipline (MBA or MSc is an asset).
• Minimum 8+ years of aligned business experience (Seeds & CP).
• Strong knowledge of the grower customer and the retail channel.
• Effective organizational, project management and time management abilities.
• Able to prioritize effectively and have strong attention to detail.
• Ability to work effectively in cross‑functional teams while supporting multiple priorities and deadlines.
• Commitment to communication, co‑creation, collaboration in cross‑functional team environments.
• Valid driver’s license with ability to travel mostly within Ontario.

• Competitive compensation and rewards package.
• Collaborative, diverse and inclusive culture.
• Career development and global opportunities.
• Work‑life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings.

Base salary range: $112,000 – $162,000. Total direct compensation can range from $138,400 to $188,400 depending on performance. Additional benefits include health, vision, dental, disability, and contributory retirement savings plans.

Location:

Guelph, Ontario (or remote within Ontario). Other locations:
Kingston, Mississauga, Ottawa, Toronto.

Open to all qualified candidates in compliance with our equal employment opportunity policies.