Demand Generation Content Specialist

At Intrigue, our mission is Empowering Leaders to Strengthen Communities.

We believe strong businesses create opportunities for employees, families, clients, and the communities they serve. That’s why we help ambitious landscape entrepreneurs grow through better marketing, stronger leadership, and practical business education.

We’re looking for someone to help build the marketing engine that turns our expertise into awareness, trust, and qualified demand for Intrigue.

This is not a client-facing agency role. You won’t be managing marketing for landscape companies. You’ll be responsible for helping market Intrigue.

This is a demanding role with high expectations. You’ll have a great deal of autonomy, but autonomy here comes with accountability. We trust people to use good judgment, take ownership, follow through, and continuously improve. You’ll receive feedback, you’ll be expected to learn quickly, and you’ll often be asked to solve problems that don’t yet have a playbook.

If you’re looking for a predictable marketing job with clearly defined processes and detailed instructions, this probably isn’t the right fit.

If you’re energized by ownership, continuous improvement, and the opportunity to help build something exceptional, we’d love to hear from you.

You’ll play a key role in growing Intrigue’s audience and generating qualified demand across North America.

You’ll turn the expertise we’re already creating into marketing that helps more landscape business owners discover Intrigue. That could mean promoting a new episode of the IM Landscape Growth Podcast, transforming a client success story into a case study and social campaign, creating assets for paid advertising, developing an educational resource, capturing content at an industry event, or repurposing a webinar into content across multiple channels.

You’ll work closely with our Demand Generation team to create, distribute, and continuously improve content across social media, video, email, our website, paid advertising, and events.

We’re not looking for someone to simply keep a content calendar full. We’re looking for someone who wants to help build the demand generation engine that fuels Intrigue’s growth.

• Create and distribute content that helps more landscape business owners discover Intrigue by repurposing our best ideas across social media, video, email, our website, and other marketing channels.

• Turn every episode of the IM Landscape Growth Podcast into multiple high-quality marketing assets, including clips, graphics, audiograms, short-form video, and promotional campaigns.

• Create educational resources, lead magnets, email content, landing pages, and paid advertising creative that attracts qualified landscape business owners into the Intrigue ecosystem.

• Transform client results into compelling stories, testimonials, videos, and case studies that build trust and demonstrate the impact of partnering with Intrigue.

• Promote, capture, and extend the value of webinars, conferences, workshops, and other industry events through thoughtful content before, during, and after each event.

Success in this role isn’t measured by how much content you produce. It’s measured by whether more of the right people discover Intrigue because of your work.

We’re looking for someone who can take raw ideas and turn them into powerful marketing that commands attention, earns trust, and drives real business growth.

• Creating native content across Linked In, Instagram, Facebook, You Tube, Tik Tok, and other digital channels
• Creating social graphics, lead magnets, marketing collateral, and other creative assets using Canva, Adobe Creative Suite, or similar tools.
• Writing and storytelling across long- and short-form content: hooks, captions, and copy that fit the platform and the audience
• A working understanding of how channel activity drives awareness, engagement, and leads
• Content marketing, demand generation, audience growth, brand building, and lead generation
• Developing…