Social Media and Marketing Specialist

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Primary Category Page:
Staff and Management

Division:
Office of Registrarial Services

Requisition

Department:Admission Services
Position covered by the Collective Agreement with USW Local 4120
Temporary full-time from
09/14/2026to06/30/2027

Career Opportunities ()

The Social Media and Marketing Specialist supports the development, delivery and evaluation of marketing and communications initiatives that advance the University of Guelph’s domestic and international student recruitment goals.

The incumbent oversees the department's social media presence and manages a team of Social Media Ambassadors, strengthening student voice across recruitment content while ensuring alignment with the University’s accessibility, equity, inclusion and brand standards.

Working collaboratively with recruitment teams, students and campus partners, the incumbent develops content and supports digital campaigns, recruitment websites and other marketing initiatives designed to engage prospective students and their supporters. The role contributes to projects across the recruitment journey, adapting content and approaches for different audiences, channels and priorities.

Using audience insights, performance data, competitive intelligence and emerging best practices, the incumbent identifies opportunities to strengthen recruitment marketing and the University’s digital presence. The ideal candidate is a creative, collaborative and highly organized professional who combines strong content skills with sound judgment and attention to detail.

Occasional evening and weekend work is required to support recruitment events, including webinars, Fall Open House and March Open House, as well as other time-sensitive priorities.

• Plan, develop and deliver content across social media and other digital channels in support of recruitment priorities.
• Oversee the day-to-day management of the department’s social media presence, including publishing, audience engagement, performance monitoring and the escalation of sensitive or urgent issues.
• Recruit, onboard and manage Social Media Ambassadors, including assigning and reviewing work, providing coaching and supporting their professional development.
• Collaborate with students, recruitment teams and campus partners to identify stories, gather information and coordinate content that reflects a range of student experiences and perspectives.
• Support digital campaigns and content-production initiatives by developing and adapting creative assets and coordinating with internal partners, participants and external vendors.
• Maintain and enhance recruitment and admission website content, contributing to accessible user journeys and the ongoing accuracy and effectiveness of digital information.
• Use analytics, audience insights, emerging trends and competitive research to evaluate performance and recommend improvements to content, channels and marketing approaches.
• Coordinate assigned recruitment marketing projects by managing information, materials, timelines, contributors and quality-control activities.
• Support recruitment events, collaborative initiatives and other time-sensitive departmental priorities as required.

The University recognizes that no one individual will have the following skills and experience in equal measure, but the qualifications below will be used to assess candidates:

• Two-year diploma in marketing, communications, digital media or a related field.
• Minimum of two (2) years of related experience in social media management, digital marketing, content creation or web communications.
• Demonstrated ability to create engaging written, visual and video content, supported by strong writing, editing and proofreading skills.
• Experience planning, publishing and monitoring social media or digital content, with an understanding of current platform practices and audience engagement.
• Experience providing guidance, coordination or mentorship to students, employees or other content contributors.
• Strong organizational and project coordination skills, including the ability to manage competing priorities and time-sensitive…