Marketing Specialist - Group Home & Auto

Company: CGL

Department:
Marketing & Partnership

Employment Type:

Temporary Full-Time (12 months)

Work Model:
Hybrid (2 days in office)

Language:
English is required, French is an asset.

Additional Information:
This/these role(s) is/are currently vacant

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society, and our team is essential to delivering on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enable our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance the client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

As a Marketing Specialist within the Integrated Marketing team, you will play an active role in helping to support the daily marketing activities and planning initiatives for the Group Home and Auto line of business.

• Facilitate and/or project manage all aspects of the Third-party Distribution channel B2B programs and marketing campaigns, including online (advertising and website), print (advertising, regional sales, and advisor/broker collaterals), social media (organic and paid), email, OOH, and events. This will include all or many of the following:
  • Development of creative briefs
  • Creating comprehensive workback schedules for all tactics
  • Gathering feedback and integrating or adjusting accordingly
  • Submission of translation, content, creative and compliance requests
  • Managing final sign-off and approvals using departmental processes
  • Proofing and testing of all assets
  • Vendor and contract management
  • Capturing and performing early analysis of program results/reports
  • Other one-off or unique projects as required to support a broad base of marketing programs of business unit requests
• Take the initiative to plan, execute and monitor the effectiveness of third-party channel marketing programs. This includes making and applying recommendations based on ongoing sales input and available market and competitive research to ensure effectiveness and efficiency.
• Monitor, review and manage quality of content creatives to ensure alignment to brand, target audience, program briefs and business/product specifications.
• Manage and oversee ongoing sponsorship programs, including accountability for partnership marketing activities (events, marketing assets, content updates etc.), with a focus on providing key inputs into development of a long-term always-on events strategy.
• Manage and monitor ongoing campaign performance and results, including accountability for ensuring distribution of standard reporting metrics with recommendations for review or improvement.
• Close liaison with Senior Marketing Consultant, other Marketing Specialists, business stakeholders and other cross functional teams to ensure effective integration of new marketing initiatives into campaign scheduling, to achieve maximum awareness in the marketplace.
• Organize and document processes and procedures across functional teams.
• Responsible for the execution of programs within a set budget

• You have 3-5 years of related experience in a marketing/insurance environment to understand the intricacies of product marketing, content creation and marketing analytics.
• You have experience working in marketing and directly with a sales team.
• You…