Demand Generation Manager

OpTalent is partnering with a growing technology-focused organization to recruit a Demand Generation Manager who will play a key role in driving brand awareness, generating qualified leads, and accelerating sales pipeline growth.

This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of demand generation from strategy and campaign development through execution, analysis, and optimization, working closely with Sales and business leadership to build a consistent, scalable source of qualified opportunities.

The ideal candidate combines strong digital marketing expertise with analytical thinking, creativity, and a clear understanding of the B2B sales funnel. You are comfortable managing multiple channels, interpreting performance data, and making informed decisions that improve lead quality, conversion rates, and return on marketing investment.

Key Responsibilities

Demand Generation & Campaign Management

• Develop and execute integrated B2B demand generation campaigns across Google Ads, Linked In Ads, paid social, email marketing, display advertising, and other relevant digital channels.
• Own the full campaign lifecycle, including strategy, audience targeting, messaging, budget management, execution, performance tracking, and optimization.
• Build and manage campaign calendars aligned with business priorities, sales objectives, and target customer segments.
• Develop and optimize landing pages, calls to action, forms, and conversion paths to increase lead capture and campaign effectiveness.
• Coordinate with internal stakeholders and external partners to develop compelling campaign content, creative assets, and marketing materials.
• Conduct ongoing A/B testing across creative, messaging, targeting, and landing pages to improve campaign performance and conversion rates.
• Identify new channels, tactics, and opportunities to expand reach and generate demand within target markets.
• Build and optimize demand generation programs that consistently deliver qualified leads and sales opportunities.
• Partner closely with Sales to define ideal customer profiles, target audiences, lead qualification criteria, and follow-up processes.
• Develop lead scoring, segmentation, and nurturing strategies that move prospects through the buyer journey.
• Design targeted campaigns to re-engage dormant leads, nurture existing prospects, and improve conversion from initial engagement to sales opportunity.
• Monitor lead quality and collaborate with Sales to identify gaps in the funnel and improve lead-to-opportunity conversion.
• Establish clear processes for tracking marketing-generated leads, sales opportunities, and marketing-sourced pipeline.
• Align marketing activities with commercial objectives to ensure campaigns contribute directly to business growth.

Website, SEO & Digital Performance

• Manage and optimize website content, landing pages, calls to action, and conversion journeys to improve engagement and lead generation.
• Develop and implement SEO strategies that increase organic visibility, attract relevant traffic, and generate qualified inbound leads.
• Monitor website analytics, traffic sources, user behavior, and conversion performance to identify opportunities for improvement.
• Identify content and keyword opportunities that support customer acquisition and strengthen digital visibility.
• Work with internal stakeholders and external partners to improve the overall digital experience and effectiveness of the company's online presence.

Analytics, Reporting & Optimization

• Establish and monitor key performance indicators to evaluate the effectiveness of demand generation programs.
• Track and report on metrics including:
• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
• Lead-to-opportunity and MQL-to-SQL conversion rates
• Cost per lead (CPL) and cost per acquisition (CPA)
• Campaign conversion rates and channel performance
• Marketing-sourced pipeline and revenue contribution
• Campaign ROI and return on marketing investment
• Translate campaign data into clear insights, recommendations, and actionable optimization plans.
• Provide regular performance reporting to business leadership and Sales, highlighting results, challenges, and opportunities.
• Evaluate channel effectiveness and allocate budgets toward the campaigns and tactics delivering the strongest results.
• Continuously refine marketing processes, reporting, and campaign strategies to improve efficiency,…