Assistant Manager Digital Marketing Strategy

Lead digital marketing strategy at the University of Guelph, guiding social media, web content and recruitment initiatives. Work remotely and on campus in Guelph.

As Assistant Manager, Marketing Strategy, you will advance domestic and international student recruitment priorities and enrolment goals. You will oversee digital channels, creative content, analytics and recruitment tools. The position also supervises staff and coordinates projects across university partners.

• Set strategy for social media, digital marketing and web content
• Oversee messaging, publishing, engagement and social listening
• Optimize recruitment websites and digital tools for users
• Direct digital and print marketing materials and vendors
• Supervise staff and coordinate recruitment initiatives and events

• Undergraduate degree in marketing, communications, digital media or related field
• Minimum three years of progressive marketing or digital content experience
• Experience implementing integrated marketing and digital content strategies
• Knowledge of social media, paid advertising and analytics
• Website, accessibility, project management and supervisory experience

Apply digital expertise, strategic judgement and supervisory skills to strengthen University of Guelph recruitment marketing and prospective student experiences.