At Semex, we truly believe that your work and workplace should be more than just a job - they are an invaluable part of your career and personal journey. We believe you should have opportunities to grow, develop relationships, and contribute to our important work of ensuring that farmers worldwide have the genetics, technology, and hands-on solutions needed to feed the world.
Aboutthe Role
We are currently looking for a Global Product Manager to fill a vacancy and join our Corporate Development team. Reporting to the Vice President, Sales, The Global Product Manager will lead the worldwide commercialization, launch, growth, and lifecycle management of a focused portfolio of Herd Strong 360 products. The Herd Strong 360 product portfolio builds on Immunity+ ® genetics with full-circle health solutions for healthier, more productive herds.
What You Will Do:- Develop and execute global product strategies for the Herd Strong 360 product portfolio.
- Define product positioning, target customer segments, pricing strategies, and competitive differentiation.
- Identify market opportunities, customer needs, and emerging industry trends.
- Monitor competitive activity and market developments within dairy nutrition, transition cow health, and calf health segments.
- Lead end-to-end launch planning and execution for new products
- Develop launch playbooks, timelines, milestones, and success metrics.
- Coordinate cross-functional activities involving R&D, regulatory, operations, supply chain, sales, and marketing teams.
- Partner with regional sales leaders to drive revenue growth and market penetration.
- Develop sales tools.
- Deliver sales training programs for internal teams and distributor networks.
- Support major customer meetings, technical seminars, and commercial negotiations.
- Develop and execute integrated global marketing strategies and promotional plans.
- Create compelling product messaging based on scientific evidence and focused on customer needs and outcomes.
- Lead digital marketing, content marketing, and campaign development.
- Translate research and field-trial data into customer-focused value propositions.
- Produce technical articles, webinars, and educational materials.
- Collaborate with veterinarians, nutritionists, universities, and key opinion leaders.
- Maintain scientific credibility and compliance in all product communications.
- Support international distributors with training, sales tools, and launch materials.
- Build strong relationships with key distribution partners.
- Facilitate distributor onboarding and product certification programs.
- Monitor distributor performance and identify growth opportunities.
- Conduct ongoing analysis of:
- Dairy industry trends
- Competitive products
- Customer needs
- Pricing dynamics
- Regulatory development.
- Gather customer insights from veterinarians, nutritionists, producers, and distributors.
- Identify unmet market needs and opportunities for innovation.
- Bachelor's degree in Animal Science, Veterinary Medicine, Agricultural Sciences, Agribusiness, Marketing, or related field.
- 5+ years of product management, marketing, technical sales, or commercial leadership experience.
- Ability to travel internationally as required, including possession of a valid passport and the ability to obtain and maintain all necessary travel documentation and visas.
- Experience in dairy nutrition, animal health, livestock production, veterinary products, or feed additives preferred.
- Demonstrated success launching products internationally.
- Experience working with distributors and export markets.
- Strong understanding of dairy production systems and transition cow management.
- Company paid comprehensive benefits program:
Including extended health and dental care for employees and eligible dependents - Short and long-term disability coverage
- Employee & Family Assistance Program
- Defined Contribution Pension Plan with employer matching
- Competitive salary, merit pay and annual performance bonus
- Paid time off:
Vacation, Personal and Sick time - Employee Recognition Program
- Learning and development opportunities
- Social committee events
- Annual allowance for Semex Shop to purchase Semex / Boviteq branded clothing and merchandise
This is a hybrid role, based out of our Guelph, Ontario office. Please note, regular travel (30% international, 10% domestic) is a requirement of this role. This position offers a minimum starting salary of $$90,000, with…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).