Sales Manager

Sales Manager, B2B Events / Surrey / Hybrid / £45,000 plus OTE

We are seeking a commercially driven Sales Manager to lead revenue performance across a portfolio event. This senior role is responsible for delivering commercial growth, managing and developing a sales team, and ensuring the overall financial success of the event.

This opportunity suits a results-focused sales leader with experience in events, exhibitions, media, or a B2B commercial environment.

• Deliver and exceed personal and team revenue targets across stand sales and sponsorship
• Manage day-to-day sales performance and sales activity levels
• Execute the event's commercial and brand strategy
• Develop new business and grow existing accounts
• Identify and drive new revenue streams, including sponsorship opportunities
• Lead, coach and develop the sales team to maximise performance
• Monitor pipeline, forecasting and reporting through CRM systems
• Manage the rebook process and optimise the event floorplan
• Collaborate with marketing and operations to ensure commercial success and high-quality event delivery
• Monitor competitor activity and market trends
• Maintain accurate financial records and provide regular revenue forecasts
• Build and maintain strong relationships with key clients, partners and industry stakeholders

• 1+ years' experience in a sales role within events, exhibitions, media, or a related B2B environment
• Strong track record of exceeding revenue targets
• Experience managing and developing high-performing sales teams
• Commercially astute with strong forecasting capability
• Strategic thinker with a hands‑on approach
• Confident negotiator and relationship builder
• CRM proficient and data-driven
• Highly motivated and results-oriented