Head of Go To Market

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.  

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.  

We’ll broaden your horizons  

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role

From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

We’ll help you succeed  

Leading organisations trust us because of the quality of our advice.  That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.  

The Sales and Marketing team are now recruiting for three Head of Go To Market roles (aligned to either Audit, Tax or Consulting, Risk & Outsourcing (CR&O).

Role purpose

The Head of GTM is accountable for shaping and delivering go-to-market direction for their deployed area by translating growth priorities into an insight-led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, including relevant C&M Directorates, and as a leader within the Sales & Marketing community—ensuring work is focused, integrated and prioritised in a demand  supply environment.

The role contracts with business leadership on outcomes and measures (not activity lists), diagnoses where central programmes and assets should be leveraged, and identifies where targeted local activity is genuinely required. It mobilises and coordinates Sales, Marketing and Operations capabilities to provide the right skills at the right time, and runs resourcing, scheduling and sequencing conversations to ensure delivery is achievable and aligned.

The role is a key advocate for buyer-led, issue-based, solution-oriented approaches (not service-led thinking). It uses deep understanding of the local market, competitor landscape and strategy to guide prioritisation, shape briefs and ensure outputs are relevant, differentiated and commercially effective. It also works closely with peer Heads of GTM across other areas to maintain consistent language, planning rhythms and collaboration moments—surfacing connections and synergies across the market matrix and enabling joined-up market activity.

Key responsibilities

Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.

Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.

Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience—avoiding activity-only briefs.

Run demand intake and shaping conversations with deployed…