Product Marketing Manager

Location:
Hybrid (1 day per week in office – Soho and 1 day a week in Guildford)

Salary:
Up to £60,000

A fast-growing B2B SaaS organisation in the care and wellbeing technology space is entering a pivotal stage of growth following recent acquisition activity and leadership transition.

The business is evolving from a fragmented suite of standalone products into a unified, integrated platform, supported by a new brand and go-to-market strategy launching internally mid-year and externally later in the year. This role will play a central part in shaping positioning, enabling sales, and driving adoption across key product areas during this transformation.

This is a hands‑on Product Marketing Manager position within a scaling SaaS environment undergoing meaningful change. You will own go‑to‑market strategy and execution for several products, support launches and feature releases, and translate complex capabilities into clear, value‑led messaging that drives commercial impact.

You will work closely with Sales, Product, Brand, and CRM teams to improve sales enablement, customer engagement, and product adoption while helping embed a more structured and repeatable go‑to‑market discipline across the organisation.

Own marketing strategy and execution for a defined group of products

Lead go‑to‑market planning for launches, releases, and proposition changes

Create high‑impact sales collateral, webinars, and demo journeys

Translate product functionality into clear customer value and outcomes

Partner cross‑functionally to align messaging, campaigns, and adoption strategy

Support the shift toward a unified platform and scalable commercial growth

Around five years’ experience in Product Marketing within B2B SaaS, tech, or fintech

Proven experience managing multiple products or complex propositions

Strong go‑to‑market and sales enablement capability

Confident communicator with excellent messaging and storytelling skills

Comfortable operating in a scale‑up or post‑startup environment with pace and ambiguity

Highly organised, proactive, and commercially minded

Opportunity to shape product marketing during a major platform and brand evolution

Flat, agile marketing structure with clear ownership and progression

Hybrid working model and competitive salary package up to £60,000