Strategic SDR

After clicking Apply, you'll be invited to create a profile on the Via website to complete your application. This doesn't guarantee you'll be matched to this specific role - Via reviews every application (AI first, then a human checks the fit) and shortlists the right candidates.

Your profile also stays active for other relevant roles on the platform, and stays anonymous until you match. It takes just a few minutes. Base salary: £40,000–£50,000 per year OTE: £60,000–£70,000 per year

Location:

London, EC2A Working arrangement:
Hybrid – 2 days per week in the office

Start date:

Flexible Full-time | Permanent About the opportunity Via is partnering with a growing B2B SaaS business looking for an experienced Strategic SDR to generate opportunities across upper mid-market and enterprise accounts. We're specifically looking for someone who has built their sales career within strong B2B SaaS environments and can bring experience from ambitious, high-growth or well-regarded technology companies. This is a strategic outbound role rather than a purely high-volume SDR position.

You'll research target accounts in depth, map complex buying groups and build thoughtful, personalised outreach that gets the attention of senior decision-makers. You'll work closely with Account Executives to develop accounts, qualify opportunities and create meaningful enterprise pipeline. You'll have the freedom to think commercially about how you approach prospects rather than simply working through a list and booking meetings.

This could be a strong next move for an SDR or BDR who has developed a solid foundation across several years of B2B SaaS sales and now wants greater exposure to strategic and enterprise selling. What you'll be doing Own outbound prospecting across upper mid-market and enterprise accounts Research target organisations and identify high-value opportunities Map complex accounts, buying groups, decision-makers and influencers Develop personalised account-based prospecting strategies Generate opportunities through cold calling, email, Linked In and creative outbound Engage senior and C-level stakeholders Run discovery and qualification conversations Understand prospects' commercial challenges, priorities and buying triggers Work closely with Account Executives to develop strategic accounts Help shape opportunities rather than simply handing over booked meetings Build multi-threaded relationships across target organisations Partner with Marketing and Partnerships on campaigns, events and account-based activity Build, test and optimise outbound sequences Use data to improve targeting, messaging and conversion Maintain accurate pipeline and activity information within Hub Spot Use Outreach, Linked In Sales Navigator and other sales technology effectively Work towards clear pipeline, opportunity and revenue-generation targets What we're looking for Significant outbound SDR or BDR experience, ideally around 3 years A strong track record specifically within B2B SaaS sales Experience gained within credible, high-growth or established SaaS and technology businesses A CV demonstrating meaningful time spent developing within strong commercial sales environments Proven success generating pipeline through cold outbound activity Experience prospecting into upper mid-market or enterprise organisations Experience selling sophisticated software or technology solutions rather than transactional products Confidence engaging Director, VP and C-level stakeholders Strong cold-calling skills Excellent written prospecting and cold-email skills Experience researching accounts and building highly personalised outreach Understanding of complex, multi-stakeholder B2B buying processes Strong discovery and qualification skills…