Website Content & SEO Specialist
Listed on 2026-01-11
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IT/Tech
SEO, Digital Marketing
American Cruise Lines is the largest U.S. cruise company, operating the newest fleet of riverboats and small cruise ships across the country. Our people make the difference. We believe in hiring talented individuals and giving them the training, support, and resources to thrive. Join us and be part of a growing team dedicated to sharing the beauty and story of America through unforgettable travel experiences.
We are looking for a detail-oriented, and analytical Website Content and SEO Specialist to join our Marketing team. In this role, you will be responsible for proofing, optimizing, and managing website content that drives engagement, builds our brand voice, and supports lead generation. You will collaborate to manage and execute high-quality, SEO-optimized content that inspires travelers and communicates the unique value of our cruise experiences.
This is an excellent opportunity for a digital marketer who loves travel and is skilled at optimizing website content to drive ongoing SEO performance improvements.
These values shape our culture, our service, and our people, guiding us as we work together to Share America’s Story on the Finest American Ships.
Responsibilities- Proof, edit, and optimize engaging digital content for search visibility, including website pages, and blog posts.
- Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform.
- Collaborate with our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards.
- Maintain and update website content via our CMS platform, ensuring proper formatting, linking, and layout while adhering to accessibility and UX best practices.
- Partner with our SEO and website development agencies to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture.
- Monitor and report on organic search traffic and content performance using GA4 and other SEO reporting tools.
- Assist with the creation of an editorial blog calendar to align with marketing campaigns.
- Research industry trends, travel behavior, and competitor content to inform digital strategy.
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