Marketing Assistant

Join a fast-growing, pet-loving team along the Connecticut shoreline & New Haven!

Do you light up when you’re creating content, telling stories, or crafting engaging posts that make people stop mid-scroll? Do you love pets and want to blend creativity with a heart-centered business that’s growing? If that sounds like your dream combo, you might be the next superstar to join We Let the Dogs Out!

We’re looking for a dynamic and proactive Marketing Assistant (approx. 5-10 hours per week to start) who will play a key part in executing marketing strategies that elevate brand visibility and drive engagement across the CT shoreline and New Haven markets. Your enthusiasm for digital marketing, content creation and grassroots outreach will help us connect with our target audiences effectively. This role will evolve into supporting events, campaigns and new creative initiatives as we grow.

Your work will directly support both WLTDO and WLTDO New Haven, helping us reach more pet parents who value quality, professionalism and truly exceptional care.

Develop social media content for all platforms (FB, IG, Tik Tok, Threads, Linked In, etc.) to increase brand awareness and engagement

Create short-form videos, reels and engaging graphics that reflect our warm, polished brand

Draft, schedule and post compelling content for blogs, newsletters, social media and Google pages that educate pet parents and elevate our authority

Conduct research on market trends, competitors and target audiences to inform marketing strategies.

Analyze campaign performance using tools like Google Analytics and marketing automation platforms; prepare reports to measure success and identify opportunities for improvement.

Assist in managing advertising budgets for digital ads such as Google AdWords and Facebook Advertising campaigns.

Gather stories, photos and updates from our team to feature in blogs and posts

Help organize and maintain our content calendar

Track engagement trends and brainstorm ideas that keep our communities excited

Time to Pet (TTP)

Go High Level (GHL)

Canva

Social scheduling tools

Assist in planning and preparing for local events

Support seasonal promotions, giveaways and marketing campaigns

Help develop “Sunny the Dog” themed brand content (our new mascot!)

Have marketing experience - whether professionally or as a content creator/influencer

Are comfortable writing blogs, captions and newsletter-style content

Love pets and understand the importance of portraying them with warmth, safety and professionalism

Have some familiarity with marketing automation tools and analytics platforms like Google Analytics.

Have excellent copywriting skills with attention to detail and clarity

Are eager to learn new systems, tools and workflows within a growing company

Are creative, organized, adaptive and ready to pitch new ideas

Can work independently and meet deadlines

Enjoy being part of a team that’s always growing, improving and having fun along the way

Experience managing multiple brand voices

Familiarity with pet care or service-based businesses

Photography or videography skills

Comfort being in front of the camera occasionally

A knack for subtle humor, storytelling or creating emotional connection in content

~5–10 hours per week to start

Mostly remote with some involvement in local events

Flexible hours

Competitive part-time pay based on experience

Send your resume, a short intro and any links to your content portfolio/socials to

If you already follow us, let us know - we ‘d love to know how you see our current brand!

• 401(k)
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location:

Hybrid remote in Guilford, CT 06437