Digital Marketing Manager

Digital Marketing Manager

TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.

The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.

Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.

TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies

Why TBO:

• You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.

• We are the emerging leaders in technology led end-to-end travel management, in the B2B space.

• Physical Presence in 47 countries with business in 110 countries.

• We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.

• An open & informal start-up environment which cares.

Job Summary:

We are seeking a seasoned and strategic Digital Marketing Manager with 6-10 years of experience, preferably from the travel or hospitality industry. The ideal candidate will lead our digital marketing efforts to build a strong online presence, drive high-quality traffic, improve conversion rates, and deliver a best-in-class digital experience to our customers.

Key Responsibilities:

Strategy & Leadership:

- Develop and execute the digital marketing strategy aligned with business goals.
- Lead and mentor a team of digital marketers.

Performance Marketing:

- Manage and optimize paid media campaigns (Google Ads, Meta, Display, Retargeting).
- Drive performance across acquisition, conversion, and ROI metrics.

SEO & Content Marketing:

- Oversee SEO strategy (technical + content) to grow organic traffic.
- Collaborate with content, product, and design teams to create engaging digital content.

Social Media & Community:

- Manage brand presence on social platforms and build engaging campaigns.
- Identify trends and growth opportunities across channels.

Email & CRM:

- Manage email marketing, lead nurturing, and CRM campaigns to increase repeat bookings and customer retention.

Analytics & Reporting:

- Monitor and report on KPIs using tools like Google Analytics, GA4, SEMrush, Hub Spot, etc.
- Conduct competitor analysis and market research to identify trends and opportunities.

Cross-functional Collaboration:

- Work closely with product, tech, sales, and operations teams to ensure a seamless customer journey.

Requirements:

- 6 to 8 years of hands-on digital marketing experience, preferably in the travel, or B2B industry.
- Proven track record of building and scaling digital marketing strategies.
- Experience working with marketing automation tools, CRMs, and ad tech platforms.
- Analytical mindset with a passion for data-driven decision-making.
- Strong leadership, communication, and stakeholder management skills.