Product Marketer: Email & Blog

About Fotello

Fotello is building the next generation of AI-first creative tools, starting with a lightning-fast photo editing platform purpose-built for real estate media. Backed by a small, elite team from IIT, UBC, UCLA, AWS, and more, we’ve already launched a profitable product that real estate photographers love—and we’re just getting started. With big product launches on the horizon, we’re scaling our growth and lifecycle marketing to match.

Location:

Gurugram (Sec 44) – Onsite

About the Role

As Fotello’s Product Marketer for Email and Blog, you will be the bridge between product and the customer’s brain. Your job is to deeply understand what we are building, why it matters, and how to explain it in a way that makes users feel smart, excited, and ready to take action.

You will own two core storytelling channels end to end: lifecycle email and blog content. That means turning product insights into onboarding flows, feature adoption campaigns, launch narratives, educational content, and SEO driven blog posts that bring in the right users and help them win.

What you will do

- Build deep product understanding by partnering with founders, product, and customer success to translate features into clear customer value.
- Plan, write, and execute lifecycle email campaigns including onboarding, activation, feature adoption, win back, upgrades, and newsletters.
- Own product launch email content including positioning, messaging, sequencing, and post launch follow ups.
- Create and manage a blog content engine: product deep dives, workflows, playbooks, comparisons, case studies, and industry education for real estate photographers.
- Drive basic SEO for blog content through keyword research, content briefs, on page optimization, and internal linking.
- Segment audiences and personalize messaging so the right users get the right story at the right time.
- Collaborate with design and growth to package content into high converting assets like landing pages, in app messages, and lightweight visuals.
- Track and improve performance across email and blog using testing and iteration: open rates, CTR, activation, conversions, traffic, and signups influenced.
- Maintain best practices for deliverability, compliance, and content quality standards.

What we're looking for

- Strong writing skills with the ability to explain product value clearly and persuasively across email and long form blog content.
- Mandatory:
Prior experience working in a SaaS company (B2B or B2C).

- Experience with email and content tools such as Hub Spot, Webflow or Word Press, GA4, Search Console, or similar.
- Strong product thinking: you ask why, you map user journeys, and you care about adoption not just announcements.
- Data driven mindset: you test, measure, learn, and iterate.
- Startup DNA: fast moving, resourceful, and comfortable owning outcomes end to end.

What sets you apart

- Growth Mindset:
You obsess over funnels, metrics, and continuous improvement.
- Strong Ownership:
You treat email as a product, not just a task.
- Customer-Centric Thinking:
You deeply understand user journeys and pain points.
- Bias for Action:
You ship, test, and optimize quickly.
- Zero Ego, High Accountability:
You care about impact more than credit.
- Positive Energy:
You bring clarity, momentum, and optimism to the team.

Why Join Fotello

- Be an early team member of one of the fastest-growing Prop Tech startups.
- Own and scale a critical growth channel with real business impact.
- Work closely with founders and a high-caliber, mission-driven team.
- Get hands-on exposure to building and scaling an AI-first product.