Paid Social Analytics and Tagging Specialist

Role title:  Paid Social, Analytics and Tagging Specialist
Department:  Marketing

Location:

India
Reporting to:  Digital Shared Services Team leader

A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back.

Sound pretty sweet? Then come join us!

Position summary
Trek’s Marketing Team is seeking Paid Social, Analytics and Tagging Specialists to elevate our global paid social activity to new heights as well as own the GTM/GA4 setup, tracking and data integrity of all digital marketing channels. This Paid Social, Analytics and Tagging Specialists will run paid social activity for a number of international markets, driving awareness, consideration, sales and high-quality traffic to  and ensure all campaigns and channels are accurately measured and continuously optimized through accurate tracking.

Paid Social

Key Responsibilities:

Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and optimize campaigns to hit awareness, engagement and conversion goals.
Own day to day channel management: budgets, pacing, bids, audiences and campaign set up in alignment with each market’s business goals.
Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels.
Support a full funnel strategy using your expertise to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assets
Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights.
Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem.

Tag Management and Analytics

Key Responsibilities:

Own GTM containers:
Tags, triggers, variables, environments, versioning and QA for all digital marketing channels.
Configure and maintain GA4 (events, conversions, custom dims/metrics, audiences) and ensure accurate cross-domain/ecommerce tracking.
Maintain & manage pixels for all paid social platforms
Own GA4 data quality and maintain tagging with GTM
Align campaign naming, UTMs and taxonomy standards for consistent, trustworthy reporting.
Lead troubleshooting & action solutions for tracking issues
Create and own roadmap of analytics improvements quantifying impact of fixes and reporting progress to stakeholders.

Skills, Experience & attributes
5-8 years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy
5+ years of experience in tagging and google analytics and google tag management
Ability to manage time and priorities in alignment with the business goals
Ability to clearly communicate performance and strategy to team lead or internal stakeholders
Comprehensive understanding of digital advertising metrics

Experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development
Bring great energy and have a great sense of fun!

We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

Why Trek?
Trek Bicycle in Fortune Rankings: (  )
Ranked 4 in Best Large Workplaces in Retail
Ranked 19 in World’s 25 Vest Workplaces
Ranked 50 in Fortune 100 Best Companies to Work For
Ranked 65 in Fortune 100 Best Companies to Work For – Europe
Great Place To Work-Certified (  )
Best Workplaces in Asia 2025
Flexible and fun company culture that values people, purpose, and performance
A leadership team that supports autonomy and innovation
A company that believes work should be fun, fulfilling, and impactful
The chance to be part of something bigger - changing the world by getting more people on bikes