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Digital & E-commerce Executive
Job Description & How to Apply Below
Digital Growth & Marketplace Executive
Company: Blue Thread Brands Pvt Ltd
Location:
Gurgaon (On-site / Hybrid)
About Blue Thread Brands
Blue Thread Brands is a fast-growing fashion house building a portfolio of distinctive consumer brands, including Dorabi, Aamili, and Neraya. We operate at the intersection of design, digital growth, and data-driven commerce, with a strong focus on marketplaces such as Myntra and Nykaa.
We’re a highly execution-driven team where ownership, speed, and problem-solving matter more than titles.
Role Overview We’re looking for a highly hands-on Digital Growth & Marketplace Executive who understands both:
✔ Performance marketing basics (Meta + Google)
✔ Marketplace operations & catalog management
This is an execution-heavy role. Strategy and direction will be provided — your job is to run, optimise, maintain, and improve .
If you enjoy dashboards, numbers, product visibility, and problem-solving, this role will suit you extremely well.
What You’ll Be Responsible For
1. Performance Marketing Execution Manage Meta & Google ad accounts
Handle monthly ad budgets in the ₹10-25 lakh range
Monitor ROAS, CTR, CPA, and basic performance metrics
Coordinate creatives & copies with internal teams
Perform day-to-day optimisations
2. Marketplace & E-commerce Operations Create and manage listings on Myntra, Nykaa, and other platforms
Maintain catalog hygiene (images, descriptions, attributes, pricing)
Manage discounting & promotional updates
Ensure product visibility and discoverability
Support visual merchandising initiatives on marketplaces
3. Marketplace Execution & Revenue Support
Execute growth initiatives provided by leadership
Track product performance & identify listing gaps
Coordinate with internal teams for inventory & stock updates
Assist in improving conversion & product presentation
(Important: This role executes marketplace efforts — it does not own overall strategy.)
4. Operational & Inventory Coordination Work closely with inventory & operations teams
Monitor stock availability & prevent listing mismatches
Ensure smooth catalog & product lifecycle management
Maintain data accuracy across platforms
Who This Role Is Ideal For 2-5 years of experience
Comfortable working with dashboards & spreadsheets
Strong attention to detail (critical for marketplaces)
Naturally organised & process-oriented
Enjoys execution more than meetings
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