Head Search Engine Optimization

About Us
Established in 2013, We are among India's largest dealers in colored precious and semi-precious  gemstones like Ruby, Blue Sapphire, Emerald . We boast a vast inventory of 1 Lakh+ products with more than 900,000 HD photographs and videos taken using our unique industry-leading color accurate photography mechanism. With  National ranking of No.1 in Gemstone  &  No.12 in Jewellery , we have helped our  50,000 clients  in over  95+ countries  improve their lifestyle with the help of gem  laboratory
-approved  healing gemstones.

Each of these efforts have been  recognized by India's leading gemstone stalwarts  such as  GJEPC, IFA , Gem Pundit has been honored with  prestigious titles  in the field of  Innovation, Highest Export, Best eCommerce and Brand Icon  fetching us glowing coverage in leading publications like  The Economic Times , and the  Times of India , as well as magazines like  Forbes  and  Cosmopolitan .

Job Title:

Head – SEO & Organic Growth

Location:

Gurgaon
Function:  Growth / Marketing / Revenue
Company Website:

Role Overview
We are hiring a  Head – SEO & Organic Growth  to own and scale Gem Pundit’s organic growth engine, driving  high-intent traffic, revenue, and long-term brand authority  across India and international markets.
This is a  revenue ownership role , not a support marketing function. The role requires a sharp, execution-focused leader who has built  SEO as a predictable, scalable revenue channel  in e-commerce or high-consideration consumer businesses.
You will operate as a  business owner for organic growth , partnering closely with Product, Tech, Content, and Category teams to ensure SEO directly impacts  revenue, conversion, and customer trust —not just rankings.

Key Responsibilities

Organic Revenue Ownership & Growth
Own monthly, quarterly, and annual  organic traffic and revenue targets
Drive growth across  category pages, PLPs, PDPs, and content-led funnels
Improve  organic conversion rate (CVR), AOV, and revenue contribution
Act as the single-point owner for  SEO performance and outcomes

SEO Strategy & Execution Excellence
Own end-to-end SEO strategy across  technical SEO, on-page, content, and off-page
Build scalable  keyword & search demand frameworks  mapped to business categories
Lead  EEAT-led content strategy  for high-consideration purchases
Stay ahead of algorithm updates and competitive SEO movements

Cross-Functional Collaboration
Work with Content teams on SEO-first editorial planning and quality benchmarks
Partner with Performance Marketing to align  paid + organic demand capture
Collaborate with Category & Merchandising teams on prioritization of high-value pages
Coordinate with Analytics teams on reporting and attribution

Data-Driven Leadership
Define and track key KPIs including:
Organic sessions & revenue
Keyword visibility & rankings
CVR, AOV, and assisted conversions
Page-level performance & funnel drop-offs
Build dashboards and establish structured review cadences
Use data for forecasting, experimentation, and prioritization

Team Leadership & Capability Building
Build and lead high-performing  SEO, content, and agency teams
Establish clear ownership, accountability, and execution rigor
Drive continuous capability building across:
Technical SEO
Content quality & EEAT standards
CRO & SEO experimentation
SEO tools and analytics (GSC, GA4, Ahrefs/Semrush)

What We're Looking For
6–12 years of experience in  SEO / Organic Growth , with strong  e-commerce exposure
Proven track record of  scaling organic revenue , not just traffic
Deep expertise in  technical SEO for large or complex websites
Strong understanding of  EEAT, content authority, and trust-led SEO
Experience working closely with  Product, Tech, and Business teams
Data-driven mindset with strong command of  SEO and analytics tools
AI enthusiast  with a practical, business-first approach to  applying AI in SEO

Good To Have
Experience in  luxury, lifestyle, jewellery, or high-consideration e-commerce
Exposure to  global markets (US, GCC, SEA)

Experience with  Shopify / headless commerce / marketplace models

How This Role Should Feel
“I own organic revenue. I design the SEO system. I influence product decisions. I scale sustainable growth.”