Brand Planning Manager

Who we are:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands.

Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

What’s in it for you:

The Business Manager will lead end-to-end digital campaign management – from strategy and media planning to execution, optimization, and reporting. This role involves managing a team of planners and buyers, ensuring flawless campaign delivery across platforms. The individual will collaborate closely with clients to translate brand goals into measurable outcomes, design full-funnel media strategies, and drive innovation through data-led targeting, creative testing, and performance insights.

Strong client management, analytical acumen, and cross-functional coordination are key to success in this role.

What you’ll bring:

• Expertise in digital media planning and buying for digital and/or integrated full-funnel campaigns, translating brand objectives into measurable media outcomes

• Hands-on proficiency across multiple platforms - Google Ads, Meta Ads Manager, DV360, and familiarity with alternate DSPs (TTD, Amazon DSP, MiQ, etc.)

• Experience planning and executing on OTT/Video ecosystem, Programmatic, Publisher Direct, Native, and Audio Ads beyond Google and Meta

• Proven ability to design integrated media strategies & co-branded initiatives combining awareness, consideration, and conversion objectives for large-scale brands

• Strong understanding of audience segmentation, targeting, and remarketing frameworks, leveraging first party and third-party data

• Proficiency in media research and planning tools - com Score, Similar Web, GWI, Google Reach Planner, IRS/TGI

• Knowledge of measurement and analytics platforms - GA4 or Adobe Analytics - and brand lift/measurement tools (Nielsen DAR, IAS, Double Verify etc.)

• Experience in creative testing, DCO deployment, and A/B experimentation to optimize media and message effectiveness

• Experience in campaign automation, dashboarding, and reporting tools is preferred (example: Power BI, Data Studio, Excel with advanced functions)

Minimum Qualifications:

• 4 to 5 years of relevant experience

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

• Clear and confident communicator with effective presentation skills

• Familiarity with AI tools and their applications would be an added advantage