YouTube SEO & Growth Manager

Position: YouTube SEO & Growth Manager — Vidyakul
About Vidyakul

Vidyakul is building one of India’s most impactful education platforms for Bharat’s state-board students through a scalable hybrid learning model. We are focused on outcomes, access, and affordability.

Role Overview

We are looking for a You Tube SEO & Growth Manager who will lead the organic growth of Vidyakul’s You Tube channels and help scale high-impact educational content for Bharat’s state-board students. This role will sit at the intersection of content, analytics, and growth — ensuring every video reaches the right student and drives meaningful learning outcomes

Key Responsibilities

- Own end-to-end You Tube SEO (titles, thumbnails, metadata, playlists, packaging)
- Drive organic growth across views, subscribers, watch time, and retention
- Build keyword strategy aligned with student search intent and exam cycles
- Analyze analytics (CTR, retention, impressions) and turn insights into actions
- Partner with academic, content, and creative teams on data-driven content planning
- Run A/B testing on thumbnails, titles, and formats to improve performance
- Scale Shorts and cross-platform distribution for reach expansion
- Identify new formats, series, and growth experiments
- Track competitor strategies and algorithm shifts to stay ahead

Requirements

- 2+ years in You Tube growth / SEO / channel management
- Proven track record of scaling channels (brand or creator)
- Strong understanding of You Tube SEO, analytics, and growth frameworks
- Hands-on with You Tube Studio, keyword tools, and analytics platforms
- Creative + data-driven mindset with strong ownership