Job Description & How to Apply Below
Company: AdLift Marketing Pvt. Ltd.
Location:
Gurgaon
Experience
Required:
6–8+ Years
Industry: Digital Marketing / Performance Marketing
Role Overview :
AdLift is looking for a Senior Paid Media Manager with strong expertise in performance marketing for E-commerce and D2C brands . The ideal candidate should have hands-on experience managing large-scale paid media budgets (₹80 Lakhs – ₹1 Crore/month) and driving performance-led growth strategies across digital platforms.
This is a strategic and leadership role , responsible for campaign planning, client growth strategy, team management, and leading client pitches and proposals .
Key Responsibilities:
Performance Strategy & Campaign Management
Lead paid media strategy and execution for E-commerce and D2C clients .
Manage and optimize monthly budgets of ₹80L–₹1
Cr with strong focus on ROAS and revenue growth.
Develop full-funnel acquisition strategies including prospecting, retargeting, and scaling campaigns.
Platform Expertise
Plan and manage campaigns across Google Ads and Meta Ads Manager .
Continuously optimize campaigns through audience testing, creatives, and data-driven insights.
Client Strategy & Growth
Partner with clients to build growth strategies and present performance insights.
Identify opportunities to scale budgets, improve performance, and expand channels.
Pitching & Business Development
Lead client pitches, media strategies, and proposal development for new business opportunities.
Team Leadership
Manage and mentor a team of paid media specialists and ensure high-quality campaign execution.
Reporting & Analytics
Track key performance metrics such as ROAS, CPA, and conversions , and translate insights into actionable strategies.
Required Skills &
Qualifications:
6–8+ years of experience in performance marketing.
Strong experience working with E-commerce and D2C brands .
Deep expertise in:
Meta ads & Google Ads
Strong understanding of conversion tracking, attribution models, and analytics tools .
Experience in client-facing roles and leading strategic discussions .
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