Digital marketing

Position: Digital marketing )
Mail:

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Digital Marketer strategizes, executes, and optimizes online campaigns across channels like websites, search engines, and social media. Their core goal is to generate brand awareness, drive website traffic, capture qualified leads, and boost overall sales conversions.

Key Responsibilities Campaign Management:
Plan and execute multichannel digital campaigns across Google Ads, Meta (Instagram/Facebook), and Linked In.SEO & Content:
Optimize website architecture, conduct keyword research, and collaborate with content creators to improve organic search rankings.

Social Media & Community:
Manage brand profiles, curate engaging copy/visuals, and actively engage with target audiences.

Email Marketing & CRM:
Build and dispatch email newsletters and promotional offers to nurture leads and retain customers.

Data & Analytics:
Use tools like Google Analytics to track ROI, measure KPIs, and optimize conversion funnels.

Essential

Skills & Qualifications Hard

Skills:

SEO/SEM, Pay-Per-Click (PPC) advertising, A/B testing, and proficiency with digital tools (e.g., Google Analytics, Mailchimp, Ahrefs, Hub Spot).

Soft Skills:

Strong data-driven analytical thinking, adaptability to algorithmic shifts, and creative copywriting abilities.

Education:

A bachelor's degree in Marketing, Communications, or Business is preferred, combined with hands-on certifications (e.g., Google Ads, Hub Spot Inbound Marketing).