Director, Innovation

Director, Innovation

Purpose Built Brands is a pioneer in crafting top‑tier products for specialty surfaces. Our brands—including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro‑Scientific—are trusted by consumers and professionals alike.

We seek a Director of Innovation who will own and deliver the innovation pipeline across our priority consumer brands, focusing on whitespace, category adjacencies, and new use opportunities. The role requires understanding market trends, insights, and data to create new product ideas, manage market research, and collaborate with cross‑functional teams to launch products on time, on budget, and on margin.

• Own and deliver the innovation pipeline across a portfolio of brands, ensuring clear differentiation and high‑impact growth.
• Manage overall pipeline valuation, profitability, timing, and cadence.
• Lead cross‑functional teams through the new product development process.
• Leverage macro trends, consumer data, and category insight to identify and evaluate new categories and product extensions.
• Lead concept/idea development, including insights and benefit development.
• Develop deep category knowledge across current and near‑neighbor categories and brands.
• Initiate and manage market research projects to deliver powerful consumer and shopper insights.
• Engage strategic partners to source opportunities with new technologies, processes, capabilities, or materials.
• Collaborate closely with brand teams to ensure new items fit brand purpose and priorities.
• Develop strong relationships with cross‑functional teams to align direction at all stages of development and launch.
• Prepare persuasive sales and internal communication materials to sell‑in the innovation pipeline strategy.
• Manage Stage Gate process and cadence, including all internal approvals.
• Coach and inspire direct reports to maximize results.

• 8+ years of experience in brand or product management in a CPG environment.
• Experience developing and leading the execution of an innovation pipeline from concept to launch.
• Experience leading cross‑functional teams through new product development processes.
• Experience working with third‑party innovation partners (suppliers, co‑manufacturers, etc.) preferred.
• Bachelor’s Degree or equivalent experience.
• Ability to identify new product opportunities through brand, consumer, and category data, insights, and analysis.
• Ability to set and execute a portfolio‑wide innovation strategy that drives distinct brand roles and scalable innovation.
• Ability to manage multiple work streams and projects in a fast‑paced and dynamic environment.
• Excellent communication skills, both verbal and written.
• Strong influence, engagement, and result‑orientation across a wide range of stakeholders.
• Knowledge of a variety of market research techniques and ability to use appropriate techniques for different objectives.
• Strong organization and project management skills.

$165,000-$200,000

Our salary range reflects the minimum and maximum target salaries for this position across all U.S. locations. Individual pay is determined by job‑related skills, experience, location, and education or training.

• Flexible work options (fully remote, hybrid, onsite)
• Generous paid time off
• Competitive salaries and bonus incentives
• 401(k) company match
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer hours
• Linked In Learning membership

We’re committed to equal opportunity employment. Purpose Built Brands is an Equal Opportunity Employer.